How to Repost on Instagram: 4 Ways to Reshare Content From Other Users

While most social media feeds are distractingly busy,Instagram is different — you can only look at one post at a time. This makes it a great medium for businesses looking to make the most of visual elements.

And while Instagram's simple, clean interface makes it easy to focus on users' beautiful photography and interesting videos, it also leaves something to be desired: the ability to easily repost other users' content. This is a major roadblock when you want to share content your target audience could benefit from.

But fear not: for every problem, the internet has afforded a solution. We tested out four different ways to repost content on Instagram in a few simple steps. All of these methods are free, but some require you to download an app from the iOS App Store or Google Play first.

To repost someone else's Instagram post, it’s best to obtain permission first to ensure you are not infringing on someone else’s copyright or license. Additionally, giving the creator credit for their work is recommended. Once permissions are squared away, repost using one of the methods below.

The screenshot method doesn't require other websites to repost on Instagram. It's worth nothing that this method only works for reposting photos, not videos. Here's how to do it:

1. Find a photo on Instagram you'd like to repost, and take a screenshot with your phone.

• For iOS: Press down on the home and lock buttons simultaneously until your screen flashes.
• For Android: Press down on the sleep/wake and volume down buttons simultaneously until your screen flashes.

2. Tap the new post button.

Once you've got your screenshot, return to your Instagram account. Tap the "new post button" in the top right of your Instagram screen.

Then select post from the drop down menu.

3. Resize the photo in the app.

Keep in mind that your phone will take a screenshot of everything on your screen, not just the photo you want to repost. So, be prepared to crop the sides of the screenshot to capture just the image you want to share with your followers.

After you've cropped or resized the photo to your liking, click "next."

4. Edit and add filters of your choice.

Edit and filter the post like you would any other Instagram post.

5. Add a citation.

The repost won't include a citation, so we suggest adding one by typing "@ + [username]" to credit the original poster with the photo you're reposting.

6. Add a caption.

At the top you'll see a preview of your post along with space for a caption. You can choose to tag people or organizations, and a location.

7. Click share

Once you've finished customizing the post with the options above, click share at the top right corner. The post will be live.

Instagram Reposting Apps

In addition to using the screenshot method, you can also use a third party app. The options below are our favorite apps for reposting on Instagram.

Repost: For Instagram

1. Download Repost for Instagram.

Download Repost: For Instagram for iOS or Android. The app integrates directly with Instagram so you can share content from other Instagram users from your mobile device.

2. Identify a photo or video to repost.

Open your Instagram app and find a photo or video you'd like to repost from your own Instagram account. Tap your chosen photo from the original poster's photo gallery to see its full view, as shown below.

(Psst — do you follow HubSpot on Instagram?)

3. Copy the post's share URL to your clipboard.

Once you're on the photo's or video's landing page, tap the "..." icon in the upper-righthand corner of the post. Then, tap "Copy Link."

4. Open Repost: For Instagram.

Once the photo is copied to your phone's clipboard, open Repost: For Instagram. The post you copied will automatically be on the app's inbox, as shown below.Tap the arrow on the right hand side of the post. There, you can edit how you want the repost icon to appear on Instagram.

You can choose to copy the original caption to your post or add a new one later.

Tap the arrow icon at the top or "share." Then, tap the Instagram icon to edit your draft.

5. Edit the post's caption and share your repost.

Write a caption and click "ok" when finished.

When you're ready to share the post, tap "share" as you would a regular Instagram post.

Using InstaRepost

1. Download InstaRepost.

Download InstaRepost for Android devices to share content from other Instagram users from your own Instagram account via your mobile device.

2. Give InstaRepost access to your Instagram account.

Open InstaRepost, log in using your Instagram credentials, and authorize it to access photos, friends, and similar content associated with your Instagram account.

3. Use InstaRepost to look up the original poster's username.

InstaRepost will only show you a small selection from your Instagram feed. If you know what post you're looking for, tap the magnifying glass icon on the bottom toolbar of the InstaRepost app to access the Explore tab. Enter the username of the person whose photo you want to repost.

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4. Save the photo to your phone's camera roll.

Once you've found a post you want to reshare, tap the arrow in the lower right hand corner. Then, tap "Repost," then "Repost'' again. This will first save the photo to your mobile device's native camera roll, where you can retrieve it in the Instagram app.

Navigate to your Instagram app and tap "Library." You'll see the post saved to your phone's camera roll. Tap the photo to pull it into Instagram.

5. Add a filter and a citation, and share your repost.

Add a filter and edit the post as you would any other. Then, select "Next" and tap the caption field to paste the original caption. The repost won't automatically include a citation, so we suggest adding one by typing "@ + [username]" to credit the content's original poster. Then, press "Share."

Here's how the post appears on your Instagram profile:

Using DownloadGram

DownloadGram lets Instagram users download high-resolution copies of Instagram photos and videos to repost from their own accounts. Luckily, there isn't an app you need to download to repost using this process. Here's how to do it:

1. Open Instagram and find a photo or video to repost.

Open your Instagram app and find the post you want to repost. Tap the "..." icon in the upper righthand corner of the post and click "Copy Share URL" (this button will be the same for both iOS and Android mobile devices).

2. Paste the post's share URL into DownloadGram.

Open your mobile internet browser and navigate to DownloadGram — or simply, downloadgram.org. Paste the URL into the text box that appears on the website's homepage. Then, tap "Download."

Tap the "Download Image" button that appears further down DownloadGram's homepage.

3. Download the post.

You'll be directed to a new webpage with the content ready to download. Tap the download icon — the box with an upward-facing arrow, as shown below — then tap "save image."

4. Open Instagram and find the photo or video in your camera roll.

Return to your Instagram app. The image will be saved to your phone's native camera roll, so edit it as you would any other Instagram post.

5. Add a caption and share your repost.

The repost won't include a citation, so we suggest adding one by typing "@ + [username]" to credit the original poster with the photo or video. Then, press "Share." Here's how the post appears on your Instagram profile:

1. Open the instagram app and find the photo or video you’d like to add to your story.

2. Click the paper plane icon at the bottom of the post.

3. Click “add to your story.”

4. Personalize the draft post with stickers or text.

You should see a draft of your story. Use the icons at the top to modify text, color, stickers and other animations.

5. Click “your story” in the bottom left corner.

You also have the option to click “close friends” on the right, bottom corner (shown above) if you only want a select group to view your story. Then your new post should show up in your story like in the example below.

With stories, the same best practices should be followed as for sharing a post. If you don’t know the person and suspect the content you’d like to re-share might be licensed material, ask for permission first. Give credit to the original posters whenever possible.

Share Your Favorite Instagram Posts

Now that you've learned how to repost on Instagram, you can diversify your profile with content sourced from friends, family, and brands. Use the methods above — being sure to cite the source of the original post — to quickly and easily reshare your favorite content.

This article was originally published November 18, 2020 and has been updated for comprehensiveness.

How to Repost on Instagram: 4 Ways to Reshare Content From Other Users was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

17 Email Marketing Best Practices That Actually Drive Results

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.

 

1. Don't purchase contact lists.

This first tip should come as no surprise, but given the General Data Protection Regulation (GDPR), it bears repeating.

Email campaigns depend on a healthy open rate, and if you're contacting people whose information you bought – rather than earned from a previous interaction – you'll quickly see your emails' performance drop.

The GDPR also requires each European recipient's consent before you reach out to them, and purchased email lists usually do not come with that consent.

For help reaching your target audience, consider Versium Reach – a platform made for B2B marketers that allows you to own data on your target audience across multiple marketing channels.

2. Avoid using 'No-Reply' in the sender's email address.

Have you heard of CAN-SPAM? This longstanding piece of legislation is a popular and important guideline for all email marketers in the U.S.

One major rule in CAN-SPAM is to never use the words "no reply," or a similar phrase, as your email sender's name (for example, "noreply@yourcompany.com").

"No reply" in an email message prevents recipients from responding and even opting out of further emails, which CAN-SPAM protects their right to do so at any time.

Instead, have your automated emails come from a first name (for example, jamie@mycompany.com). Your customers are much more likely to open emails if they know they were written by a human being and it keeps you compliant with email regulations.

3. Stick to fewer than three typefaces.

The less clutter you have in your email, the more conversions you'll get.

Don't junk up your email with more than two fonts or typefaces, as that can distract readers and ruin your email’s visual appeal.

In addition, you want to use web-safe fonts with sizes between 10-point and 12-point. This ensures your email will be legible on all readers and devices.

4. Optimize the email's preview text.

If you subscribe to a newsletter, you’ve likely seen a message like this at the top of your email: “Email not displaying correctly? Click here.”

Don't get me wrong – it's a helpful warning but keeping it in the preview text of your email (also known as the preheader) can drastically impact your email’s open rate.

Firstly, because you’re telling recipients, “Hey, this email might not work." Secondly, it doesn’t provide any insight into what the email is about.

Your preview text should supplement your subject line by adding in details to capture your audience’s attention and encourage them to open.

By default, preview text pulls in the first several words of the email body and displays it next to the subject line before the person opens it.

The problem is custom email templates often stick with conditional statements like "Can't see images?" or "Not displaying correctly?" at the top banner, allowing it to slip right into the preview when it goes out.

As a rule of thumb, always write a custom preheader that teases what your email will offer.

Pro-tip: HubSpot users can fix this problem by customizing the preview text themselves in the backend of their email marketing newsletter.

5. Include an email signature.

Even if your newsletter is technically being sent to your contacts on behalf of the company, rather than an individual, the email should include the signature of a specific person.

In a 2019 State of Business Email Marketing study, 41% of marketers said they use email signatures for branding and visibility. The second most popular reason for its use was to maintain standard, cohesive sign-offs across all their companies.

Another reason you should include your email signature is that it’s a touch of personalization. People are naturally more inclined to read an email if they know it came from a human being, not just a collective marketing team. Your email signature is your ticket to their attention.

Want a quick way to make a beautiful email signature? Use HubSpot's Email Signature Generator. We also have an Out-of-Office Email Generator to make your response to incoming messages just as delightful.

6. Clean your mailing list regularly.

Some of your email contacts might not opt-out of your email campaign, but will still never open your emails.

It's tempting to email as many people as possible to reach more prospects, but keeping your least-engaged recipients on your mailing list can kill your open rate. People who never open emails make your campaign look worse since you're not analyzing the campaign's quality against your most loyal recipients.

Review your list of subscribers who haven’t engaged with your emails over a certain period of time, and remove them on a regular basis. This gives you a more accurate email open rate and keeps your email campaign clean of the people who are no longer interested in hearing from you.

You can also implement a workflow in which they’re gradually moved to a less frequent email list based on activity.

For instance, say you have a daily newsletter. You could implement a workflow in which subscribers who do not open your email in two consecutive weeks are moved to the weekly email. Then, those subscribers could be moved to the monthly newsletter if they don’t open 4 consecutive emails. And so on.

It keeps you from bombarding your subscribers with emails they’re not interested in while keeping your list clean.

7. Keep the main message and call-to-action above the fold.

Above the fold refers to the information that’s visible to the reader before they scroll down.

Even though recent research suggests that consumers scroll more than they used to – because of social media and vertical timelines – above the fold content still gets the most attention.

Eyetracking research from Neilsen Norman Group found that consumers spend 57% of their viewing time on above-the-fold content. That number drastically goes down to 17% of the second screenful and gradually decreases as they scroll.

With this in mind, place your message and CTA above the fold. It’s the first thing your recipients will see once they open your email, therefore increasing your conversion rate.

You can also run an A/B test first to validate the hypothesis and see if it works for your emails.

8. Personalize the email greeting.

How often do you read emails that begin, "Dear Member"?

You might segment your email audiences by the type of customer they are (member, subscriber, user, etc.), but it shouldn't be the first thing recipients see in your company messages.

Personalizing the greeting of your emails with your contacts' first names grabs the attention of each reader right away. For HubSpot users, this is called a personalization token, and creating one looks like this:

Then, the address line of your email would automatically produce the contact's first name by fetching this personalization token in the email's HTML, like this: Hi, !

Don't worry, personalizing an email's greeting line with 50 recipients' names doesn't mean you'll have to manually write and send 50 different emails from now on.

Many email marketing tools today allow you to configure the greeting of your email campaign so that it automatically sends with the name of the people on your contact list – so everyone is getting a personal version of the same message.

9. Keep your email around 500 to 650 pixels wide.

If your email template is wider than 650 pixels, your email won’t show up correctly and will require users to scroll horizontally to read the full email.

This is a pain, to say the least, and will likely affect your conversion.

Having your template fit within the standard format will make for easier readability, better conversions, and an overall better user experience.

10. Split test your subject lines and calls to action.

If you can't seem to increase your email's open and click-through rates, a couple of things might be wrong: You're not emailing the right people (are you buying your contact list? See the first tip at the top of this blog post), or the content needs to be improved.

To start, focus on the latter, and conduct an A/B test.

A/B tests can be used to improve almost any of your digital marketing content. In an email, this test splits your recipients into two groups: Group A receives the regular newsletter, while Group B receives the newsletter with a specific variation.

This variation tests to see if your audience would be more or less likely to take an action based on that element.

HubSpot Marketing Hub users can conduct email A/B tests on anything from the subject line to the call-to-action (CTA) inside it.

For example, you might change the color of your CTA from red to green to see if your email's clickthrough rate increases. If it does, the test indicates that you should change your emails' CTA color to green from now on.

11. Include your logo.

Logos are a must when it comes to emails.

A 2020 study by Red Sift and Entrust found that logos positively impact email engagement as well as brand recall.

Brand recall increased by 18% after a five-second exposure when including a logo in the email. Purchase likelihood also went up by a whopping 34% in emails where logos were included.

With this in mind, add your logo to your email design to ensure that it’s always included.

12. Name the offer in your subject line.

When you include an incentive in your subject line, you can drastically increase your open rates.

"Free shipping when you spend $25 or more" and "Receive a free iPod with a demo" are examples of good, incentive-focused subject lines.

However, be careful not to overwhelm your readers with savings- or product-related emails.

Customer loyalty starts with casual industry insights – only after nurturing should you start introducing offers. Here's an example of an email with an enticing subject line and warm, welcoming body copy:

13. Allow recipients to subscribe to your newsletter.

You might be thinking, "Wait, if they received the email to begin with, shouldn't they have already subscribed?"

Usually, yes, and therefore adding a "Subscribe" button to your email doesn't help those who've already agreed to receive your emails. But great content is shareable content, and if your current subscribers are forwarding your emails to their friends and colleagues, you'll want to help them subscribe, too.

Add a small but visible CTA that allows an email viewer to subscribe to the newsletter if they received this email from someone else.

But remember, because your newsletter should already be driving another action, such as downloading an ebook or becoming a community member, make sure this "Subscribe" button doesn't distract or confuse users, weakening your main campaign goal in the process.

14. Write compelling (but concise) subject lines.

A good subject line should contain between 30 and 50 characters, including spaces. The reason why you do this is that email providers often cut off subject lines that go beyond this length.

Your email subject line should also create a sense of urgency while giving readers some indication of what to expect once they open the email.

15. Use auto-responders for opt-ins.

Be prepared for your readers to forget they opted in.

Set up an auto-responder that reminds people they opted into your email database. The auto-responder should be sent out one day, five days, and 10 days after the person registers.

Each auto-responder email should also include additional content or bonus material to reward the reader for opting into the newsletter– or your readers might not feel they have enough incentive to actually opt-in.

16. Closely tie emails to landing pages.

Your landing page should match the email in terms of headline, copy, and content. The look and feel of your landing page should also match the email as consistency goes a long way toward a customer's trust.

Just make sure you're using tracking tools to see which emails and landing pages performed the best so you can keep sending what's working.

17. Conduct a five-second test.

Send a copy of the email to a friend or business associate. Can they quickly tell what your call-to-action is? If so, you're golden. If not, keep working.

There are a lot of new tools at a marketer's disposal that are getting attention these days. But email marketing has stood the test of time regarding its influence on your users. This old, reliable, and faithful tool can really ensure you get the most out of your marketing initiatives.

Editor's Note: This post was originally published in June 2019 and has been updated for comprehensiveness.

17 Email Marketing Best Practices That Actually Drive Results was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

10 Instagram Bio Ideas to Help You Write an Impactful Bio

When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio.

When done right, it gives me a peek into the brand, what they stand for, and even what offers they may have going on.

Want to learn how to keep social media users on your Instagram profile once they discover you? Let's dive into what makes a good Instagram bio and see brand examples.

What should your Instagram bio include?

Every Instagram profile should have the following:

• Name – This is your business name, which will help your current and prospective customers easily find you.
• Profile picture – Having your logo as your profile picture will help with brand recall and recognition. Just be sure to be consistent across all social networks.
• Link – This could be a link to your website or a link tree leading to various pages.
• Description – This can be anything from your mission statement to your latest product feature. It tells users what your brand is about in just a few words.
• Call to action – Want to direct social media users to your products and/or services? Use the "Shop Now" CTA. You could also have a "Contact Us" CTA to direct users to your phone or email.

Beyond the essentials, an Instagram bio can also have hashtags relevant to your brand or industry. Now that you know what to include, let's see some examples from real brands.

7 Instagram Bio Ideas for Business

1. Funny

Social media is a place to engage and have fun with your audience. So, if you're struggling to come up with a bio, stop overthinking and consider going the funny route.

Take Skittles.

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As a household brand, there are so many routes they could have taken for their Instagram bio. They chose to keep it lighthearted and funny, a great reflection of their brand voice.

Cards Against Humanity is another great example.

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Their Instagram bio is hilarious and straightforward. It tells users what their product is and pokes fun at their target audience.

2. Mission-Focused

Want a sure-fire strategy for your Instagram bio? Share your brand's mission and/or values.

Sabai Design, a sustainable furniture brand, did just that.

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When a user lands on this brand's profile, they'll know exactly what they sell and what the company stands for. In today's world, consumers want brands that champion social responsibility and are transparent about their practices.

Another thing Sabai Design does is include branded hashtags in their bio and invite users to use them when sharing their content. More on hashtags in the next section.

3. Hashtag Heavy

Hashtags help Instagram users find you more easily, so if you have the space in your bio, you definitely want to add relevant hashtags.

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Lifestyle brand Diarra Blu included multiple hashtags in its bio, such as #BlackOwned, #Conscious, and #SizeInclusive -- telling users a lot in just a few words.

So, in addition to improving discoverability, using hashtags also helps brands tell their story in a quick and succinct way.

4. Tagline or Slogan

Adding your tagline or slogan can be incredibly effective in attracting your target audience.

Take Fe Noel.

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Their tagline reads, "Women's collection designed...for the leading woman."

Any user who identifies with that will be interested in learning more about the brand. And that's exactly the effect you want an Instagram bio to have.

Another example of this comes from home goods brand, Black Like I Never Left.

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In their bio, they explain what their brand is about and include relevant hashtags.

5. Emoji Heavy

Are you using social media right if you don't include emojis?

Many brands run away from emojis because they believe it hurts their brand's credibility. However, when used appropriately, it's an eye-catching tool that can help you attract users.

There are two routes you can take with emojis in your bio.

You can use several emojis to highlight multiple things, or you can limit your use to one emoji that relates to your brand.

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For instance, The Jungalow, a home decor brand, uses multiple emojis to emphasize its copy. It stands out without being distracting.

Sharlene Robertson Designs takes the uniform look by using the same emoji throughout its bio and using the pin emoji to designate its location.

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Both methods are effective, it's just a matter of finding what works for your brand.

6. Offer Focused

Another great way to utilize your Instagram bio is by highlighting ongoing product offers.

Say you have a big sale going on or it's the holiday season and you know consumers are looking for deals. Well, you can use your bio to share those offers and lead users to your website.

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Hair brand Luvme Hair effectively uses the bio section to direct users to its sales, even using emojis to draw attention to their link tree.

This works great during the holiday season when promotions and deals are top of mind.

7. Call to Action

Social media is a major discovery point for most brands and many users find brands through hashtags.

As such, brands like Lulu and Georgia, use their Instagram bios to use their hashtags to invite users to engage.

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This not only invites users to explore the brand's hashtag but it's also a great way for Lulu and Georgia to collect user-generated content that they can reshare on their page. A win-win!

Short Instagram Bio Ideas

Your Instagram bio doesn't need to be long.

In fact, in some cases, it's best to keep it short and sweet. Here are examples of brands that did this well.

1. NPR

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Media organization NPR tells you everything you need to know about its platform in less than 10 words. It gives the page a clean look and remains consistent across all social platforms, which helps with brand recognition..

2. Malenki Shoes

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This brand, which offers stylish shoes for petite women, gets straight to the point and tells users who its target audience is, what it offers, and where it's located.

It tells a compelling story while including information that will promote easy discoverability.

3. Mangishi Doll

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Here's another great example of a short, but effective Instagram bio. When you read this bio, you know what the brand is about and what they offer.

At the end of the day, if your bio doesn't do either of these, that's when you're in trouble and should reassess. Otherwise, longer isn't always better.

What The Best Instagram Bio Ideas Have in Common

In this article, we've covered a wide range of Instagram bio ideas. So how do you choose one for your brand?

Well, as long as it meets these criteria, you are set:

• It tells a story.
• It reflects your brand voice.
• It complements other elements on your page.

There isn't a single right way to write your Instagram bio. You can try a combination of these tactics and or stick to one method and find great success with both.

In addition, don't be afraid to switch up your strategy during different times of the year, based on your marketing goals.

10 Instagram Bio Ideas to Help You Write an Impactful Bio was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns