40 Ad Blocker Stats Brands Need to Know in 2021

There's nothing worse than an ad that keeps popping up for something you'd never buy. About 39% of internet users agree, feeling that online ads aren't relevant to them. So it's no wonder that one in four people will leverage some sort of ad blocker in 2021.

An ad blocker is software that's meant to improve a user's online experience by removing or changing digital ads. It's designed to make browsing simpler, so you don't have a giant flashing ad taking up half the screen while you research customers and spy on a competitor's latest product launch.

Still, digital advertising is on the rise.

Global digital ad spend is expected to exceed $455 billion this year, which means an increase in the number of banner, display, and news feed ads. This barrage is pushing more internet users toward ad blocking tools so they can shop and scroll in peace. To truly understand ad blocking statistics, it's important to have a grasp on the digital ad landscape.

But how many people are actually using ad blockers? And what are their reasons for getting rid of ads? This list of ad blocking statistics will answer those questions and more.

Whether you're looking for tips to attract customers or wondering how to boost clicks, you can find the stats you need to understand your audience and make your next campaign a hit.

Digital Advertising Statistics

1. Global digital ad spend is expected to exceed $455 billion this year. (Statista, 2021)

2. The internet is considered the most important medium for advertisers and accounts for 51% of total media ad spend in 2020. (Statista, 2021)

3. The average internet user spends six hours and 55 minutes on the internet each day. (Hootsuite, 2021)

4. Researching products and brands ranks 7th on the list of reasons why global internet users go online. (Hootsuite, 2021)

5. Digital advertising revenue is projected to grow by 15.4% in 2021. (Statista, 2021)

6. Global digital ad spend increased 12.7% ($43 billion) from 2019-2020. (Hootsuite, 2021)

7. In 2021, paid search ad spend increased 8.4% between Q1 and Q2. In the same timeframe, paid ad clicks decreased by 7.6%. (Hootsuite, 2021)

8. In a study about how advertising influences customer perception, 41% of respondents said that an ad placed around relevant content sparked a positive brand perception. (Statista, 2020)

9. 63% of internet users in the U.S. said they have a negative attitude towards ads in online videos, and about 47% of people said the same about website ads. ( Statista, 2021)

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10. In a 2020 survey conducted in the U.S., almost 50% of online users had a negative attitude toward website ads when asked how they felt about digital advertising. (Statista, 2021)

11. 35% of people feel marketing and advertising meets their needs. (Merkle, 2020)

Ad Blocker Stats to Know

12. Approximately one in four internet users will leverage some sort of ad blocker in 2021. (eMarketer, 2021)

13. In the last quarter of 2019, there were 763.5 million ad blocker users worldwide. (Statista, 2019)

14. 37.5% of global internet users block online advertising with an ad blocker tool. (Hootsuite, 2021)

15. About 26% of internet users in the U.S. blocked advertising on their devices in 2019, which meant one-quarter of paid advertising messages never reached their audiences. (Statista, 2019)

16. 20% of online sessions are blocked with an ad blocker tool. (AudienceProject, 2020)

17. More people are whitelisting websites in their ad blockers, allowing the ads to stay active. 54% of people in the U.S. whitelisted sites in 2020, up from 40% in 2018. (AudienceProject, 2020)

18. Most ad blocking happens on desktops and laptops, as it's more difficult to block ads within smartphones apps. (eMarketer, 2019)

19. Ad blocker monetization strategies are on the rise. Acceptable Ads, software that turns ad blockers into ad filters to display relevant content, reached about 200 million users around the world in 2020. (Statista, 2021)

20. 56 of the top 100 U.S. publishers used at least one ad block monetization strategy. (Statista, 2019)

21. 47% of internet users in the U.S. used ad blockers on their desktops in 2020, down from 49% in 2017. (Statista, 2020)

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Desktop ad block usage rate in the United States from 2017 to 2020

22. Over 44% of ad block users from the U.S. said they were more willing to support sites that are Better Ads-certified than sites that were not Better Ads-certified. (Statista, 2020)

23. By the end of 2020, there were approximately 586 million monthly active users of mobile ad blocking browsers worldwide. (Statista, 2020)

Reasons for Ad Blockers

24. The top reasons why internet users around the world use ad blockers: (Hootsuite, 2021)

• Over 61% of people say there are too many ads.
• Nearly 54% of people say ads get in the way.
• 40% of people want to stop any inappropriate content from popping up.
• 39% of people believe ads aren't relevant to them.
• Over 38% of people block ads to protect their privacy.
• 33% of people use ad blockers to improve device performance.
• Nearly 27% of users block ads to prevent companies from collecting personal data.

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25. In the U.S., 44% of internet users say they use ad blockers because they don't want their online behavior to be tracked. (Statista, 2021)

26. 71% of people use ad blockers because they find websites more manageable without banner ads (Statista, 2021)

27. 66% of internet users in the U.S. say that video ads that play automatically with sound are the most annoying ads, while 55% said the same about video ads without sound. (Statista, 2019)

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Most annoying types of digital ads according to internet users in the United States as of July 2019

Ad Blocker Demographic Stats

28. In a survey conducted on U.S. internet users, 33% of women respondents and 49% of male respondents were using an ad blocker by the end of 2020. (Statista, 2020)

29. 16.5% of global internet users aged 16-64 feel represented in the advertising they see. This drops to 10.6% for users in the U.S.. (Hootsuite, 2021)

30. Worldwide, 19.6% of men aged 25-34 years old feel represented in advertising — the highest of any group. But this group also is the most likely to use ad blocker tools, with 43% using some sort of ad blocking software. (Hootsuite, 2021)

31. 10% of men and women aged 55-64 years old feel represented in advertising—the lowest percentage of any age group — yet this group is the least likely to use tools to block online ads. (Hootsuite, 2021)

32. Approximately 73 million people in the U.S. had installed some form of ad blocker software, plugin, or brower by 2019. (Statista, 2019)

33. 60% of US adults aged 18-24 use desktop or laptop ad blockers, compared to 18% that block ads on smartphones. (eMarketer, 2021)

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34. China has the highest percentage of people using an ad blocker tool at 46%. Ghana has the least amount of people using ad blockers at almost 13%. (Hootsuite, 2021)

35. Nearly 30% of women aged 55-64 use ad blockers, the lowest percentage of any other age or gender group around the world. (Hootsuite, 2021)

36. Almost 44% of men aged 25-34 years old use ad blockers, the highest percentage of any other age or gender group. (Hootsuite, 2021)

37. 10% of people using ad blockers in the U.S. pay for the technology. (AudienceProject, 2020)

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38. 45% of internet users between the ages of 15 to 25 use an ad blocker. The same is true for 42% of respondents aged 26 and 33 years, as well as people aged 46 to 55 years. (Statista, 2021)

39. People with a higher income are more likely to feel like personalization is invasive and didn’t want to share their personal information, no matter the benefit they received. (Merkle, 2020)

40. 86% of internet users in the U.S. knew what ad blockers were when asked. ( Statista, 2020)

Apply Your Ad Blocker Knowledge

Ad blockers aren't going anywhere, so it's good to reference these ad blocker statistics as you set up your next campaign. With the right information on ad blocker usage, you can understand who's most likely to click and how to best reach your audience.

40 Ad Blocker Stats Brands Need to Know in 2021 was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

Should You Advertise On Snapchat?

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales.

It's no question Snapchat is a popular platform — in the U.S. alone, 87.3 million people use the app. Given this, marketers may be curious about using Snapchat to meet marketing goals, and the advertising options available on the platform. 

In this post, discover the benefits that can come from using Snapchat, whether the platform will help you meet your business goals, and a case study from my experimentation on the platform.

Advertising on Snapchat

While it is not as new and emerging as TikTok, Snapchat is not exactly a B2B platform, so you may be skeptical about using it to meet your marketing goals. 

Marketers can create and leverage various types of Snapchat Ads on the platform Like AR experiences, unique business filters for photo overlays, and even 3-minute long commercials. These ads can be used for a variety of different purposes, like general brand awareness, driving sales, or driving website traffic. 

Many people may compare the platform to Facebook, but there’s a significant difference between the two products. Although Facebook’s ads and targeting tools are more robust, Snapchat’s creative studio puts an emphasis on design. While Facebook’s Business Manager can feel initially overwhelming, Snapchat offers a tool that will guide you through the process of getting your campaign up and running. 

Additionally, Snapchat offers templates for creating ads, which can be helpful for businesses that don’t have teams responsible for making creative assets or videos. You can choose from specific templates and create what works best for you, and businesses of all sizes can leverage the tool to build ads and create product catalogs to share with their target audiences. 

Let’s go over some statistics that explain additional facts about advertising on Snapchat.

1. The largest audiences on Snapchat globally are females between the ages of 13-17 and males between 25 and 34. 

Millennials are currently the generation with the most significant purchasing power. Many users in Gen Z are approaching ages where they can begin making purchases for themselves or have already begun to do so. Given this, leveraging Snapchat gives you an in with the generations with significant spending power. In fact,

2. Snapchatters hold $4.4 trillion in global spending power. 

The opportunity to generate revenue on the app is high, especially when advertising products and services. 

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3. Foresight Factory Research predicts that in 2025 we’ll see a 37% increase in the proportion of U.S. Gen Z shoppers that use AR before buying a product. 

Snapchat has unique AR tools that set it apart from other social media apps. If you leverage this in your Snapchat Ads strategy, you’ll meet a significantly large audience desire and stay up on the trends.

4. Snapchatters are 63% more likely than non-Snapchatters to have purchased a product in the last month via a mobile device. 

If you’re selling a product on Snapchat, your audience is likely less hesitant to make purchases on social media apps and may be ready to do so again.

5. Snapchat commercials have 5x higher ad awareness than other mobile video ads. 

This statistic shows that the video you create on Snapchat can attract more customers than the ads you make on other platforms. 

Let's go over an experiment I ran for my business on Snapchat to test out the platform.

42 Agency: A Snapchat Case Study

When I first started exploring Snap Ads, I was a little skeptical whether or not it could work for 42 Agency. Snap is not exactly a B2B platform, and, to my knowledge, didn't have deep targeting options for companies working on Demand Generation or Growth projects.

For my purposes, I decided to run a simple web traffic objective campaign (Snap also supports app installs, engagement, and other objectives). I wanted to target business-specific audiences, so I focused my efforts on ages 27 and up.

I was impressed with the targeting options available on Snap Ads. Snap has similar categories to Facebook, available from Experian & Datalogix (income, occupation and such), albeit not as exhaustive as Facebook. However, these targeting options are available for the U.S. only. Along with Advanced Demographics, Snapchat's ad targeting includes options for TV viewing, purchase behavior, lifestyles, and more.

Overall here are the campaign stats:

In this case, the "Swipe Ups" measure click-through rate. Rather than using a click-through link, Snap's product urges users to "Swipe Up" from the bottom to view the destination URL. In my opinion, this creates higher intent and less risk of mistaken clicks than Facebook or Twitter mobile ads.

If you’re still on the fence, here’s a summary of when you should consider using Snapchat and when your marketing efforts may be best spent elsewhere. 

Should You Advertise On Snapchat? A Final Verdict

There is no right or wrong answer to the question of whether or not you should advertise on Snapchat, as most businesses can find success on the platform. You can easily segment your audience, upload your assets, set a campaign goal, and drive results. In addition, it’s less risky than TikTok simply because of the variety of advertising options available. 

If you’re a SaaS business, you can easily create commercials advertising your products and services. If you’re a clothing retailer, you can create product catalogs so users can see what you have to offer within the app. If you’re a dog groomer, you can use location targeting to get brand awareness for your business among local audiences.

Given this, there really is no set rule for which businesses can and cannot advertise on Snapchat. However, it is essential to the companies that do advertise on the platform to consider the following: 

• If your audience isn’t younger Gen Z or older Millennials, your audience likely won’t be on the platform. However, if you do, you’ll expose your content to an audience with significant purchasing power.  
• Snapchat is a visual-focused platform and, if you can’t create unique brand assets, like images and videos, it will be hard to meet audience expectations. 
• If you don’t have an existing social media marketing strategy for other platforms, it may not be best to focus your efforts on the platform as it is more unique than Instagram or Facebook.

If you're looking for more information, let's go over an experiment I ran for my business on Snapchat to test out the platform.

Ultimately, the decision to use Snapchat in your marketing strategy depends on your overall marketing goals and target audiences. Consider the benefits listed above that it can bring to your business, and decide whether it fit into your strategy.

Should You Advertise On Snapchat? was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

16 Content Marketing Analytics Tools That Finally Do What You Need

To have winning marketing campaigns and content, you need to understand the analytics behind your strategies.

Content marketing analytics look at the metrics your team cares about most to provide insight on the health of your current strategies, progress towards goals, campaign success, and more.

 

Content Marketing Analytics

There are a number of marketing analytics tools available with customizable metrics, a variety of visualizations and dashboards, and integrations to help you measure the impact of your marketing strategy.

Let's dive into your best options.

1. HubSpot Marketing Analytics and Dashboard Software

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Best content marketing analytics tool for: Measuring the performance of all your marketing campaigns and combining resulting data with your marketing software and CRM platform.

HubSpot’s Marketing Analytics and Dashboard Software makes it easy to access all data and insights from a single location in seconds.

Trigger and/or schedule touchpoints, track custom interactions that are unique to your business, and indicate when a customer is ready for another stage of the buyer’s journey with behavioral events.

Use attribution reporting to connect every customer interaction to an associated record and revenue generated. Pre-built and customizable dashboards, templates — as well as Custom Objects — visualize your data in a format that works for your team so you can easily apply it to segments, campaigns, workflows, and more.

Price

There are four Marketing Hub plans with different analytics features and flexibility ranging price from free (forever) to $3,200 per month.

Pro Tip: Use HubSpot's Marketing Analytics and Dashboard software to measure the performance of your marketing campaigns in one place with built-in analytics, reports, and dashboards.

2. Buffer

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Best content marketing analytics tool for: Understanding channel performance in detail with customizable reports.

Buffer's content marketing analytics offers the option to build reports according to your goals. Add or remove custom metrics about the performance of numerous social media accounts. You can export those reports to share them easily.

Reports are updated daily so you can be sure you're receiving timely data. Buffer's analytics are designed to help you see channel performance at a detailed level on one dashboard.

The software also offers engagement metrics for each account individually. This helps you gain an intricate understanding of how customers are interacting with social content. Measure stories, posts, and hashtag performance as well as access the demographics of your audience across channels.

Price

Buffer’s Marketing Analytics product, Analyze, has two payment options with different features and flexibility that cost $35 per month or $50 per month.

3. Google Analytics

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Best content marketing analytics tool for: Integrating content marketing analytics seamlessly with your other Google business tools and making data-driven content marketing strategy decisions.

Google Analytics' intuitive interface is easy to navigate and can be used to understand the performance of your content across multiple platforms. You can also choose to analyze your content marketing efforts across all of your web pages or on an individual page level.

To understand how your content marketing strategy is doing, Google Analytics offers metrics for traffic, navigation, conversion, and organic search. The tool allows you to track user-level interactions to provide insight into the ways your audience is engaging with your content.

This analytics tool also integrates with all of Google's other business software so you can access all of your data and insights in one place.

Price

Google Analytics offers a free and a paid plan. The free plan is ideal for SMBs and you can get started using it immediately. Meanwhile, the paid plan, called Analytics 360, is ideal for enterprise-level companies and requires you to speak with a sales rep for a quote.

4. SimilarWeb

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Best content marketing analytics tool for: Understanding where your website and content strategy stand in comparison to industry standards.

SimilarWeb provides traffic and engagement industry standards and tells you where your website stands among them. This information is useful for discovering how performance stacks up against the competition.

With SimilarWeb, break down your daily active users, sessions per user, use-time, and rank. Discover more information about your audience — such as repetitive behaviors or interests — to improve your acquisition strategy.

Price

SimilarWeb offers two plans, one of which is free and another that’s meant for enterprise businesses and requires you to contact a rep for a consultation.

5. Moz

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Best content marketing analytics tool for: Measuring your SEO content strategy and determining which keywords you should be using.

Moz measures the impact of your search-engine-optimized content. Gain insight into how your work is ranking among others in your industry and which keywords are the most effective to use in your strategy.

Moz's software tracks your site's keyword rank and how visible it is over time to learn what is and isn't performing well among audiences.

Additionally, track how competitors rank on search engine results pages (SERPS) — this allows you to spot areas for improvement and the parts of your campaign you can use to target them. To help with this, use Moz’s detailed reports to see how your content is reaching audiences and what you can do to improve.

Price

There are two main Moz solutions, Local and Pro. Both Local and Pro have different plans ranging in features, flexibility, and price. Local ranges in price from $129-299 while Pro ranges in price from $99-599 per month.

6. Hotjar

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Best content marketing analytics tool for: Tracking and visualizing sessions on your website with heat maps.

Use Hotjar to track sessions on your site. Hotjar provides heat maps about how and where customers spend their time while on your website.

Hotjar's real-time videos capture how your visitors are navigating and using your website. This allows you to hone in on the content that’s catching your customer’s eye. You can also track conversions and make inferences about which stage of the buyer's journey customers might be entering or leaving.

Price

Hotjar offers three types of plans. There are two options for those who want a Personal plan that is either free or $39 per month. These options are ideal for personal and low-traffic websites.

The Business plans range in price from $99-$989 per month depending on the number of sessions per day you receive. Lastly, the Agency plan requires you to contact a rep to chat about a plan for your team and clients.

7. Semrush

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Best content marketing analytics tool for: Tracking SEO and keyword performance across your web pages and content strategy.

Semrush is used for search engine optimization (SEO) tracking and helps you track keyword performance in your content as well as monitor brand mentions cross-platform.

Additionally, the tool tracks Google rankings and which of your web pages receive the most traffic. This is helpful because discovering what drives visitors to your site allows you to adjust the content you're presenting accordingly.

Price

Semrush offers three plans that range in price from $119 to $449 per month.

8. Quintly

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Best content marketing analytics tool for: Improving social planning by analyzing the success of your social media marketing strategy with customizable metrics.

Quintly provides you with the insight necessary to analyze your content marketing campaigns. It helps you make smarter decisions when it comes to social planning by equipping you with customizable metrics so you can better understand how your marketing strategy is working.

Quintly does a deep dive into all of your accounts to uncover metrics that matter to your teams and goals, and you can sort and share reports by team so everyone gets the information they need.

Reports can also be automated and measured by impact using Quintly's machine learning system. Users can access the API, integrate with popular software like Google Search, and overcome data silos.

Price

Quintly’s custom plans start at $300 per month.

9. BuzzSumo

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Best content marketing analytics tool for: Visualizing and analyzing real-time marketing trends to tailor content to your target audience.

View and analyze marketing trends in real-time with BuzzSumo by topic so you’re able to create content that’s likely to be relevant to your audience. Trends can also be filtered by location — this way, you’ll have an understanding of what’s popular by region.

BuzzSumo lets you customize your feed so you can get the data that matters most to you. Identify relevant keywords to include in your campaigns, access examples of content proven to be successful on BuzzSumo’s site, and use the data you obtain through the tool to discover how you can drive the most traffic to your marketing content.

Price

BuzzSumo offers four plans that range in price from $99 to $499+ per month.

10. Kissmetrics

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Best content marketing analytics tool for: Discovering how your audience interacts with your website and apps and understanding their behaviors.

Kissmetrics allows you to spot a customer's journey across multiple devices, analyze their behavior on your website, and review conversion metrics (e.g. bounce rate and time-on-site).

Kissmetrics focuses on behavioral analytics which is helpful if you want to learn about how customers react to and interact with your content. This will also provide insight into what's most valuable to users and how to keep visitors coming back.

Price

Request a Kissmetrics demo or check out the payment plans for their two main products, one of which is meant for SaaS and one for ecommerce.

The SaaS plan comes with three payment options — those plans are $299, $499, or a custom price (based on your custom plan). Ecommerce also has three plans that cost $299, $499, or a custom price (based on your custom plan).

11. Databox

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Best content marketing analytics tool for: Combining all of your marketing data to track and understand the success of your strategy in a single location and in real-time.

Databox is a business analytics and KPI dashboard platform that offers insight into the state of your business. The tool organizes all of your business data — from any source — into a single location for accessible performance tracking.

Over 70 available integrations make the process of bringing your data into the tool — as well as displaying, analyzing, and sharing it — simple.

The Goal Tracking feature allows you to track progress towards your targets by assigning and focusing on SMART goals within the tool.

Scorecards are a feature that notifies you (daily, weekly or monthly) of any updates to your KPIs. There are also other alerts you can receive the moment your data is looking off so you can efficiently resolve the issue before it gets worse.

Price

Databox offers a regular version of their product and an Agency edition. The regular version costs anywhere from free to $248 per month. As for the Agency version of Databox, there’s a free plan but if you need more flexibility, contact a rep for billing details.

12. Supermetrics

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Best content marketing analytics tool for: Taking marketing data from any source and moving it into Google Sheets, Google Data Studio, Microsoft Excel, Google BigQuery, or Snowflake for analysis.

Supermetrics is a business analytics tool that you can use to pull marketing data (e.g. SEO, PPC, social media, and web analytics data) from any source and move it into Google Sheets, Google Data Studio, Microsoft Excel, Google BigQuery, or Snowflake. Use Supermetrics as a reporting, analytics, and data storage tool.

Bring your favorite metrics and dimensions into Supermetrics. Then, organize and filter your data within Supermetrics to analyze the success of your efforts and identify areas for improvement.

Price

Supermetrics offers multiple plans for all seven of their products, some of which require you to contact a rep and some of which list pricing on their unique web page.

13. Demand Sage

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Best content marketing analytics tool for: Moving all of your HubSpot data into Google Sheets for easy analysis in your platform of choice.

Demand Sage is a tool used to bring all of your HubSpot data into Google Sheets. There are one-click, customizable reports to help you understand your marketing and sales success and which areas to focus your efforts. Demand Sage offers one-click data sync and one-click, flexible reports.

Within your spreadsheet, create granular, record-level reports and use the table builder to display your data with any view you’d like.

Additionally, attribution and revenue reporting connects marketing and sales data in your reports for greater internal alignment and insight into how your pipeline is working as well as what’s driving revenue.

Price

Demand Sage is free.

14. Grow.com

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Best content marketing analytics tool for: Importing and transforming business data from a variety of sources and then combining that data on custom dashboards.

Grow.com is a business intelligence platform that allows you to import and transform your business’s data from a number of sources and create dashboards with the metrics that matter to you.

Once your data is imported into the platform, it keeps your most relevant data at your fingertips. Build custom metrics, bring disparate data sources together, and select from a number of chart types to visualize your data however you want to. You can also easily share metrics and dashboards with team members to ensure everyone knows where to focus their efforts.

Price

Get a free Grow.com demo and talk to a rep about the price of the right plan for your business.

15. Plecto

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Best content marketing analytics tool for: Keeping your team on top of goals and targets with dashboard data visualization software.

Plecto is a dashboard data visualization platform ideal for discovering real-time insights from an unlimited number of sources you pull your data from. Filter across the sources you integrate with Plecto and display data on your dashboards with different variables as needed.

Display data with pre-built KPI dashboards in Plecto or customize your own. There are also gamification features to increase employee engagement and motivation as well as keep team members focused on their goals.

Price

Plecto offers three payment options depending on which plan you choose ranging from $200 per month, $350 per month, or a custom price (based on your Enterprise plan).

16. Adverity

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Best content marketing analytics tool for: Automating data integration across hundreds of sources.

Adverity is an intelligent marketing data analytics platform ideal for data-driven marketing. The tool automates data integration from hundreds of sources to give you a single view of marketing performance.

Adverity makes it easy to remove any data silos you may have and provide easy access to centrally-located marketing data so your team members can identify and analyze the information they need.

Adverity comes with augmented analytics, meaning it uses AI to identify trends, areas for improvement, strengths, and new insights in your data. It also automates the process of creating marketing reports and data visualizations to save you time.

Price

Contact Adverity to get a custom quote on the right plan for your business.

Performance Content

When measuring the performance of your content, you'll need to 1) decide which performance indicators you're going to measure, 2) track those metrics and KPIs, and 3) analyze and apply your findings. 

But first, what is performance content? 

Performance content is content that you create and optimize with a specific business goal in mind (e.g. increasing user sign ups on a web page or your Blog).

Content Performance Indicators 

Here are some common website metrics and KPIs you might choose to track in order to analyze the success of your content. 

1. Web Traffic

The amount of traffic you get on your website and individual pages.

2. Page Views

The number of page views a web page gets from visitors. 

3. Impressions

The number of times an ad or web page is displayed to an individual.

4. Sessions

A group of actions an individual website visitor takes while on a website during a specific amount of time. 

5. Bounce Rate

The percentage of visitors who come to your website but don't convert in any way — rather, they leave, or bounce, from your site before taking action. 

6. Search Engine Optimization (SEO)

Keyword and search engine results page (SERP) success and performance. 

7. Engagement

The number of interactions that your visitors have with your content (e.g. comments, shares, likes, forwards, subscriptions) and how long engagement lasts across those channels and web pages. 

8. Social Media Engagement and Interactions

Depending on your social media platforms, there will be specific metrics related to engagement and interactions on a post and/or piece of content that you can analyze (views, shares, comments, likes, etc). 

9. Lead Generation and Conversions

The number of acquired leads, conversions, and sales that result from your content (e.g. email sign ups, blog subscriptions, CTA clicks, downloads, product purchase.)

11. Brand Awareness

The way your target audience learns about your brand and becomes aware of your products, mission, and what it is you do.

This can mean taking a look at other metrics on this list such as page views, social media engagement (or simply using the process of social listening), downloads, video views, referrals, and resource/ document reads or shares. 

12. Customer Loyalty

The amount of content that your current customers consume and/or engage with (e.g. if a current customer is a blog subscriber who receives articles in their email inbox weekly). 

13. Upsell/ Cross-sell

Sales for new, additional, or upgraded products that you offer. 

Apply Content Marketing Analytics to Grow Better

Content marketing analytics tools have the power to help your team understand the health of your strategy, audience behaviors and interactions, progress to goal, and more.

As a result, you'll have the information you need to improve the customer experience, resonate with your audience through your content, and increase conversions.

Editor's note: This post was originally published in June 2020 and has been updated for comprehensiveness.

16 Content Marketing Analytics Tools That Finally Do What You Need was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

The HubSpot Blog's 2022 Marketing Industry Trends Report: Data from 1,000+ Global Marketers

The only constant in the world of marketing is that things are always changing.

And, if you’re a marketer, business leader, or entrepreneur aiming to plan an effective 2022 strategy that puts you far ahead of your competitors, you probably want to know:

• Which trends are marketers leveraging today? And, which do they plan to start leveraging in 2022?
• Which marketing channels are they using?
• What are the top content-marketing formats?
• What challenges are they facing?
• And, most importantly, what are their plans and expectations for 2022 and beyond?

As the HubSpot Blog's Research Analyst, I launched our Marketing Industry Survey to help fellow bloggers and readers answer the questions above -- and gain further industry insights into 2022 planning.

Our Survey Sample

We surveyed 1,067 global marketers from across B2B and B2C companies from small to large employee sizes. The sample included professionals at varying experience levels from seven countries: the U.S., Australia, Canada, Germany, UK, France, and Japan.

Read on to learn about some of the most interesting key findings, get strategic recommendations based on our data, and find even more blog content that dives even deeper into our research.

Which trends are marketers already leveraging today?

Influencer marketing, mobile-friendly website design, short-form video, virtual events, and experiential marketing are the top trends marketers currently leverage.

These trends will see continued growth in 2022 as most marketers will increase their investment in them or continue investing the same amount.

Let's dive into each trend and how marketers are thinking about them moving into the next year.

1. Influencer Marketing

While influencer marketing was once less accessible to small brands that couldn't budget a high-priced celebrity or a top-tier social media user, the growth of social media has led to an abundance of influencers with nano to macro followings.

Now, as more businesses invest in influencer marketing, they're beginning to see solid benefits. In our survey, Influencer marketing was the most popular and most effective trend with the biggest ROI.

By working with an influencer that's gained trust, expertise, or notability in a specific industry, brands can gain awareness, traffic, and potentially conversions from that influencer's audience.

2. Short-Form Video

As TikTok's virality grew in 2020 and 2021, other social media platforms like Instagram and YouTube rushed to get into the short-form video game. And, as more platforms continue to shift to prioritizing quick, fast-paced content, so have marketers.

Our Marketing Strategy Survey results show that short-form video is popular, effective, and still growing, especially among social media marketers.

In fact, 30% of social media marketers plan to invest more in short-form video than any other social media marketing strategy in 2022. Meanwhile, 33% plan to leverage short-form video for the first time in 2022.

3. Virtual Events

Virtual events are popular, effective, and will continue to be a top trend marketers leverage in 2022.

However, 17% of marketers who leverage virtual events will decrease their investment in 2022, the second-highest decrease of any trend marketers invested in during 2021. Additionally, while 31% of marketers currently leverage virtual events, just 9% of marketers plan to leverage them for the first time in 2022.

If you have virtual events planned, don't let this research panic you. Virtual events are still the third most prominent trend marketers will invest in throughout the next year.

Additionally, the decreases noted above could signal a natural transition from virtual to hybrid or physical events as more public venues fully re-open in the next year. As an event marketer, it will be important to weigh all of your options and local mandates to determine which event type will be most effective and comfortable for your audience in the coming year.

Which trends do marketers plan to leverage for the first time in 2022?

Short-form video, social responsibility, and inbound marketing are the top trends marketers plan to leverage for the first time in 2022.

While I explained some of the appeals to short-form videos above, here's a quick snippet about the other two trends.  

Brands Will Take More Social Responsibility

In 2020 and 2021, consumers paid more attention than ever to how companies treated their customers, audiences, employees, and the world around them. And, many companies used this time to take a stance on their values. As these brands took on more social responsibility, they found that current or new audiences shared their values and gained trust, credibility, memorability, and awareness from those consumers.

Moving into 2022, more marketers are recognizing the importance of social responsibility. Investment in social responsibility will continue to grow from those already leveraging it and from marketers using it for the first time.

Digital Transformation Will Boost Inbound Marketing Use

As we move into 2022, consumers will be more connected to the web and digital platforms than ever. And, outbound strategies have gotten even more out of date.

To meet customers and audiences where they are, 23% of marketers will leverage inbound marketing for the first time.

To read more about short-form content, social responsibility, and other key trends analyzed in this survey, check out these posts:

• The Marketing Trends of 2022: The Ultimate Guide
• The Top 5 B2C Marketing Trends of 2022

Which marketing channels are businesses leveraging?

The top channels marketers currently use are social media, website/blog, and email marketing.

1. Social Media

Social media is the most popular and most effective marketing channel, with the highest ROI.

The use of social media will continue to grow, with 39% of those who don’t use social media planning to leverage it for the first time in 2022.

Additionally, 26% of marketers plan to invest more in social media than any other channel in 2022

In 2022, 51% of marketers who leverage social media plan to increase their investment in social media marketing, and 37% will continue investing the same amount.

The Top Social Media Platforms

1. Instagram

Instagram is the most popular social platform, just ahead of YouTube and Facebook.

However, Facebook has the biggest ROI of any platform, and 25% of social media marketers say they will invest more in it than any other platform in 2022.

2. YouTube

YouTube is No. 2 in terms of usage, but ROI lags behind Facebook, Instagram, LinkedIn, and TikTok. Still, expect to see the platform continue to see marketing growth as brands continue to leverage it for its ginormous audience and growing brand opportunities.

3. TikTok

While TikTok is the No. 6 platform in terms of usage by social media marketers, 62% of those who leverage it plan to increase their investment in 2022, the highest of any social platform.

The Top Marketing Content Formats

Video content, blogs, images, and infographics are the top media formats.

1. Videos

Video leads across the board as the most popular and effective format with the highest ROI, and 30% of content marketers plan to invest in video more than any other format in 2022.

2. Blogs

Blogs are popular, effective, and have the 3rd highest ROI of any format.

The use of blogs will continue growing in 2022, with 29% of content marketers planning to leverage blogs for the first time and 10% planning to invest more in blogs than any other format.

3. Infographics.

Adoption of infographics will continue growing as 45% of content marketers currently leverage them and 38% plan to leverage them for the first time in 2022.

Additionally, 56% of content marketers who leverage infographics say it is the most effective content format they use.

4. Podcasts and Audio Content

Only one in three content marketers use podcasts or other audio content. While 51% of those who do plan to invest more in 2022, 43% plan to continue investing the same amount 

Despite low ROI reports, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use.

5. Audio Chat Rooms

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces, but 68% of those who do say it's the most effective social media strategy they use, despite low ROI.

Additionally, 49% of those who already use audio chat rooms plan to increase their investment in 2022, while 47% plan to maintain their current investment next year.

More Insights From the HubSpot Blog

Has this data inspired you to build out or refine your marketing strategy in 2022? Be sure to keep following the HubSpot Blog’s data-driven content to dive deeper into current and emerging industry trends.

Next, check out this post where I give 11 recommendations for marketers based on the data above, plus survey findings that didn't make it into this post. 

Below are a few blog posts that further break down the findings of our Marketing Industry Trends survey. We'll continue to update this list as we publish more articles, so be sure to bookmark this page!

More Marketing Industry Trend Insights
The Marketing Trends of 2022: The Ultimate Guide	The Top 5 B2C Marketing Trends of 2022 [HubSpot Blog Data]
6 Short-Form Video Trends Marketers Need to Watch in 2022	11 Marketing Recommendations for 2022 [Based on HubSpot Blog Data]

The HubSpot Blog's 2022 Marketing Industry Trends Report: Data from 1,000+ Global Marketers was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

5 Key Entertainment Display Advertising Trends | 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty.

The in-home entertainment industry has experienced a boom across the board over the past two years as a result of the Covid-19 pandemic. As cinemas and other venues closed, consumers turned to smartphones, tablets, TV, radio, newspapers and magazines for entertainment. As a result, the services and products of your entertainment brand have likely experienced growth in customers and subscriptions.

This is because consumers have turned to content they can access at home, via their smartphone or tablet. Statistics show brands have benefitted from these changes. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success.

What will our entertainment display advertising guide cover?

• The entertainment boom explained
• The 5 key entertainment display advertising trends
  1. Tap into key shopping days
  2. The use of video in ad production
  3. The power of data feeds
  4. A mobile-first approach
  5. Design for all ad sizes

The entertainment boom explained

Forbes has reported digital entertainment as the leader in entertainment revenue growth, with an increase of 31% totalling $61.8 billion. Its findings also show there are now 1.1 billion online video subscribers globally, which is a 26% increase from 2019.

Recent findings from Ofcom, highlighted by the BBC, show adults in the UK alone spent almost a third of the time they were awake in 2020 watching TV and online content.

The data shows more households had a subscription to Netflix than they had a paid TV account for the first time. Internet-connected, or smart, TVs have also become increasingly common, with nearly 80% of households having one.

Radiocentre also found radio – another of the entertainment industry’s key players – benefitted from lockdowns and subsequent working-from-home audiences. It discovered that eight million adults working from home listen to commercial radio every day.

As the world opens up, consumers will have their attention drawn to other entertainment possibilities. How can your brand maintain the loyalty of audiences gained during the pandemic, stay on the pulse and remain relevant? Having strategies in place to get the most from your entertainment display ads could be crucial.

The 5 key entertainment display advertising trends

1. Tap into key shopping days

Don’t hesitate to align your campaigns with key shopping days – they aren’t reserved exclusively for traditional retailers. If you have a service, subscription or product to market to your customers, why not?

Shopping days such as Black Friday and Cyber Monday show incredibly positive revenue trends, so they should form a part of your entertainment display advertising strategy.

All advertisers in the digital space understand the importance of producing creative that performs. In the lead up to Christmas, especially, consumers are ready to buy, so you need to be ready to sell.

Case study – Supla+

Audiobook subscription service Supla+ provides a case study for the success an entertainment brand can enjoy on key shopping days with the right creative and strategy.

Its Black Friday campaign won our Autumn 2020 award for the best display advertising campaign, and for good reason. Designed specifically for Black Friday, the campaign was live for just 24 hours and featured a countdown timer widget.

This entertainment ad tapped into shopping trends, created urgency using HTML5 animation, and packed a visual punch with exemplary design.

2. The use of video in ad production

The entertainment industry and visuals such as video go hand in hand – so it’s no surprise one of the best entertainment ad trends is to use video in campaign creative.

Video is proven to increase engagement and influence click-throughs, and the numbers certainly bear highlighting to underline the point. Compared to static ads without dynamic content, our research shows video offers 85% more click-throughs.

Between January and August 2021, entertainment ads featuring video experienced a click-through-rate (CTR) uplift of 442.86% compared to average display creative.

This is up from 2020, which itself saw a CTR uplift of 138.10% for video ads. Data such as this serves to prove that the use of rich media is vital in the world of entertainment display advertising.

If you’re an entertainment brand decision maker and your ad spend portfolio doesn’t currently use enough video or other rich media, you’ve got untapped potential at your fingertips. The use of ad creators, such as Bannerflow’s Creative Studio, makes it incredibly simple to add video to your campaigns – so you don’t need to miss out on those all-important clicks.

3. The power of data feeds

One of the biggest entertainment display advertising trends for 2021 is the use of data feeds. As a digital leader for your brand, you could use this exciting development to help meet conversion targets.

Between January and August 2021, our research shows entertainment display advertising with data feeds experienced a 64.9% better CTR compared to those that don’t.

In fact, 19% of impressions for entertainment ads during 2021 so far have come from those that contain data feeds. That’s up from 12% in 2020 and 1% in 2019 and 2018 – an incredibly positive trend.
If your creative team cast doubt over the importance personalisation to your brand, these numbers work to shine a clear light on the facts. They show data feeds are an effective and efficient tactic for reaching the right people at the right time.

Powerful information for any brand – but especially a brand in the competitive entertainment and media space.

How Bannerflow can help

With Creative Studio, your brand has the power to design and animate entertainment ads bespoke to your vision. This includes adding automatic and live data feeds to creatives.

As entertainment ad trends go, this is high on the list, as data feeds make your campaigns hyper-relevant thanks to the inclusion of live content.

While automatic feeds use spreadsheets to update ad content, live feeds can deliver up-to-the-moment information about your products and services.

Using the assistance of software such as Bannerflow Creative Campaign Management, these types of ad campaigns can be seamless to work with. Across ad sizes and variations, at scale.

4. A mobile-first approach

It’s also important to note the weight and power that focusing on mobile could have for your brand. If tapped into effectively, entertainment brands can experience quality conversions, incredible CTR and surging ROI when they invest in mobile ad spend.

It’s clear more people are spending increasing amounts of time on mobile devices. During 2020, there was a 13% rise in mobile ad views. The impact of the pandemic is clear in this statistic, but it’s behaviour that’s been maintained, with a slight growth in mobile views during the first two quarters of 2021.

If entertainment brands can ensure their display ads are mobile-optimised, the possibilities are wide ranging. This may be especially true when campaigns are deployed to align with key dates in shopping, entertainment and shared experiences, too.

For example, during the European Championship football tournament held in the summer of 2021, the share of mobile impressions grew to 70%. When the data was recorded on 26 June, desktop’s share was 26% in comparison.

Combining technologies can produce amazing results. Success here is a melting pot of automated production, using data feeds, campaign management in real-time and thinking mobile-first.

5. Design for all ad sizes

With ad views rising for mobile, it’s clear that being mobile-first when creating entertainment ads could be crucial for success. The gold stamp will certainly fall with brands that ensure they design ads for a variety of screen sizes and swiftly automate ad production.

Mobile ad sizes are currently dominating the display advertising space. The most popular and most frequently used across both 2020 and 2021 so far are 300×250 and 320×320.

Why not opt for less popular ad sizes, too? It will be easier for your team to deliver campaigns and reduce your CPM as there’s less competition for these sizes. Plus, your demand side platform (DSP) will also perform better.

Creating for mobile and a range of sizes and formats is one of the most important entertainment ad trends. Design for all ad sizes and your brand can scale each campaign for multiple versions and screen sizes. Automation and the use of an ad creator will be key for your brand to outsmart competition moving into 2022.

Case study – Readly

Creative production automation can be crucial when you’re working across multiple sizes of entertainment ads. If you’re wondering how making multiple sizes of display ad quickly and efficiently could work for you, check out our catch up with Readly.

The digital newspaper and magazine subscription service is fantastic at making numerous entertainment display ads, fast. Active in nine markets across the world, Readly needs to make each campaign work in five languages. This equals the need for over 100 creatives for every one of its campaigns. By using Bannerflow, Readly manages this seamlessly.

Key takeaways

Entertainment display advertising is experiencing a purple patch – but to keep customers loyal and remain relevant it will be key to be on the pulse of trends.

Consumer loyalty will be seamless if you reach customers where they want to be found. Thinking mobile-first and creating cross-platform ads, in different sizes, will be vital. As will be innovative use of data feeds and featuring rich media such as video in your entertainment ads. Planning relevant campaigns around key dates can also be invaluable.

Combining these trends will see the CTR and conversions rise for your entertainment ads and the ROI for your efforts will come to fruition.

Download our 2021 Display Advertising report to gain the full picture and discover how your marketing team can get ahead of the competition and boost its display advertising performance.

 

Interested to see how our total solution Creative Management Platform could work for your brand, or any of our products – such as Creative Studio? Get in touch with our team to book a demo and experience the power and agility of Bannerflow for yourself.

The post 5 Key Entertainment Display Advertising Trends | 2021 appeared first on Bannerflow.

5 Key Entertainment Display Advertising Trends | 2021 was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

11 Recommendations for Marketers in 2022 [+More Data from Our Marketing Industry Survey]

As many marketers know, the months of November through January can be the most pivotal for a business.

Why? This is when many marketing teams dive deep into planning for the next year. 

At this point, you're probably starting to get overwhelmed by all the market research, industry news, competitive analysis, and/or team metrics you need to sift through as you plan for 2022. And, this overflow of information can make it incredibly hard for teams to determine what they need to focus on.

To help marketers plan for 2022, I recently published findings from the HubSpot Blog's Marketing Industry Trends Survey, where I collected data from more than 1,000 global B2B and B2C marketers -- and aimed to answer questions like:

• Which industry trends and tactics are marketers investing in?
• What challenges are they facing?
• And, what are their plans and expectations for 2022 and beyond?

To help readers distill and act on this helpful information even further, I've gone deeper through the survey data and made a list of some of the key recommendations marketers should consider in 2022.

Here are just a few suggestions, based on our data:

11 Data-Backed Marketing Recommendations for 2022

1. Produce short-form videos.

Short-form video is popular, effective, and still growing, with 31% of marketers currently leveraging short-form video and 29% planning to leverage it for the first time in 2022.

More than half of marketers (51%) who leverage short-form video plan to increase their investment in 2022, while 38% plan to continue investing the same amount.

Short-form video also has the highest ROI of any social media marketing strategy and 30% of social media marketers plan to invest in it more than any other trend in 2022.

Why do consumers engage with short over long-form content? When done right, short-form content is quick, but still concise, enabling fast-paced web users to get most of the information they need very quickly. And, if a short-form video doesn't pack all the information a person needs to convert in it, it usually forces marketers to point out the most important facts that will make viewers eager to learn more.

One example of a great short-form video is from the Instagram account Miss.Excel (a company that offers Microsoft Excel courses). In this quick video, company founder and CEO, Kat Norton, demonstrates her credibility as an Excel coach by showing viewers how to convert a list of names in all caps to proper text.

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Kat: Chief Excel Officer (@miss.excel)

If you plan to leverage short-form content in the next year, read up on the latest trends and tips from experts in the video space to get inspiration for your strategy.

2. Partner with influencers.

Influencer marketing is the most popular and effective trend, with the biggest ROI. This trend will keep growing in 2022 with 21% of marketers planning to leverage it for the first time.

Additionally, 46% of marketers who leverage influencers will increase their investments in 2022, while 40% will continue investing the same amount.

While you might expect brands to invest in high-priced, macro-influencers with the largest following possible, we actually saw that many marketers are instead opting to hire more affordable, but still highly-engaging nano or micro-influencers.

This wasn’t all that shocking to the Blog team. Because nano and micro-influencers aren’t celebrities with the highest budget content out there, they’re more relatable and trustworthy, which can lead to persuasive and effective product or brand endorsements.

Want to leverage influencer marketing, but don't know where to start? Check out this handy checklist.

3. Prioritize LinkedIn, Facebook, and Instagram -- but keep TikTok on your radar.

B2B brands might want to focus their social media marketing strategies on LinkedIn, Facebook, and Instagram -- these platforms have the highest ROI for B2B businesses.

While just 40% of B2B social media marketers leverage TikTok, 65% of those who do plan on increasing their investment in 2022, the highest increase of any social platform. Meanwhile, 43% and 51% of marketers who use Facebook and Instagram will increase those platform investments in the next year.

In the B2C world, our survey found that 24% of marketers say Facebook returns the biggest ROI, while 19.5% and 12.1% point to Instagram and TikTok respectively. However, 62% of B2C marketers plan to increase investments in TikTok next year, compared to 44% of marketers who use Facebook and 56% of those using Instagram.

4. Leverage audio for engagement rather than ROI.

In the last year, audio platforms like Clubhouse, Twitter Spaces, and Spotify (for podcasting) showed us just how viral audio content can be -- even when it’s branded.

And, in 2022, audio trends won’t be toning down.

While only one in three content marketers leverages podcasts or other audio content at the moment, 53% of them say it’s the most effective media format they use.

Investment in podcasts or other audio content will grow in 2022, despite low ROI, our survey found that:

• 26% of content marketers plan to leverage podcasts or other audio content for the first time in 2022.
• 51% of those who already leverage podcasts or other audio content will invest more in 2022
• 43% of those who already leverage these strategies plan to invest the same amount in 2022.

When it comes to audio chat room platforms like Clubhouse or Twitter Spaces, just 14% of social media marketers use them, but 68% of those marketers say it’s the most effective social media marketing strategy they use.

Despite having low ROI, similarly to podcasts and other audio content, investment in audio chat rooms will continue to grow in 2022.

Nearly 50% of marketers who already use audio chat rooms plan to increase their investment in 2022, while 47% plan to maintain their current investment.

5. Go live.

Live video combines the visual and informative benefits of video marketing with the authenticity of unedited and uncensored content. By going live, consumers can see, hear from, and develop an authentic sense of trust from a brand that has decided to put their product, mission, or expertise out on social media for the world to see.

Today, the use of live video is growing, with 32% of social media marketers in our survey planning on leveraging it for the first time in 2022. And, of the 28% of social media marketers who currently leverage live video, 59% say it is the most effective social media marketing strategy they use.

6. Use marketing automation software to streamline strategies.

Automation is no longer a high-priced, inaccessible technology used by giant corporations. In fact, it can help with most areas of marketing, from running complex predictive analytics reports to personalizing marketing emails, to simply streamlining basic tasks to give marketers more time for complex strategies or tactics that require the human touch.

Our survey found that 70% of marketers use automation in their roles, while 33% plan to start in 2022.

7. Champion social responsibility.

While just one in four marketers currently devote resources to social responsibility, professionals we surveyed recognize its importance, with 27% planning to actively embrace it for the first time in 2022.

In 2022, 10% of B2B marketers plan to invest more in social responsibility than any other trend.

As we noted above, social responsibility helps your customers and prospects know what you stand for and that they share similar values or missions as you. For more on why the blog team encourages taking social responsibility, check out this post. 

8. Use an omnichannel approach.

Today, 81% of marketers leverage 3 or more marketing channels, and 89% of social media marketers leverage 3 or more social channels.

In a separate Social Media Trends survey, which I’ll report on in an upcoming post, we found that 82% of social media marketers repurpose content across various social channels. However, 69% of B2B companies repurpose content across social media channels, lagging behind B2C companies (89%).

9. Align sales and marketing teams with account-based marketing (ABM).

Just over 27% of marketers struggle with sales-marketing alignment, or smarketing, strategies. Although this challenge is not new to companies, tactics like account-based marketing, or ABM, can help.

Account-based marketing is a sales and marketing alignment tactic where marketers create campaigns, assets, and tactics based on data and feedback directly from the sales floor.

Today, 62% of marketers use ABM in their role, but 27% of marketers who haven’t leveraged it plan to start in 2022.

10. Focus on building hybrid strategies.

In 2022, employees might not be rushing back to the physical office full-time. But, many businesses and marketers will opt for hybrid work environments.

At the moment, half of the global marketers we surveyed are hybrid employees, while just 28% are fully remote.

As you plan for 2022, consider building strategies that work best for a dispersed workforce as some employees will work from home or a remote location either part-time or full-time, while others might rush back into the office.

11. Make the most of your marketing budget.

Between 2020 and 2021, 41% of marketers say their budget increased, while 45% of marketers operated on the same budget from the previous year.

Marketers likely saw their budgets stay fully intact or increase from 2020 to 2021 due to the economic and virtual business landscapes that were accelerated by the pandemic.

For example, businesses with high-priced products saw a lack of sales floor performance as decision-makers needed to spend more cautiously. Meanwhile, online marketing provided exceedingly solid traffic and conversion opportunities as consumers and prospects were stuck inside on the web.

As we move into 2022, the events of the past two years have placed more importance on marketing. For this reason, it's not too shocking that nearly half of marketers (48%) expect their budget to increase in 2022, while 39% expect it to stay the same.

If you're on a team that has seen an increase in budget, it's important to leverage it wisely and build effective strategies that will justify more budget considerations for your team in the future. 

Want more recommendations?

After conducting our Marketing Industry Trends Survey, we aren't just stopping after this recommendations post. To help marketers dive deeper into data-backed tactics, we'll continue to publish content around specific findings, trends, and strategies highlighted in our survey. 

Below are just a few of the posts we've written recently about specific trends and tactics discovered in our research. 

• The HubSpot Blog's 2022 Marketing Industry Trends Report: Data from 1,000+ Global Marketers
• The Marketing Trends of 2022 [A Data-Backed Ultimate Guide]
• The Top 5 B2C Marketing Trends of 2022
• 6 Short-form Video Trends to Watch in 2022

Need even more guidance for your marketing planning? We've got you covered with the free resource below. 

11 Recommendations for Marketers in 2022 [+More Data from Our Marketing Industry Survey] was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns