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Thursday, April 1, 2021

How to Verify Your Facebook Page in 5 Steps [+ Why You Should]

The other day, I searched for "Taylor Swift" on Facebook.

I was shocked to find hundreds — if not thousands — of Taylor Swifts in the United States alone.

Fortunately, I was able to find the mega-pop star's page easily, with the help of a small blue badge:

taylor swift verified badge on facebook

When searching for a business (or person) on Facebook, a verified badge is often the easiest and most reliable way to ensure the page you've found is authentic.

As a business, it's critical you use a verified badge so that prospects and customers can easily find your true page and access up-to-date, accurate information about your brand. Without a verified badge, it can be difficult to trust whether the page is legitimate.

However, the process for securing a verified badge is different for a business' Page than it is a personal profile. Here, we'll explore the steps you need to take to obtain a verified badge — plus, why it's important for your brand in the first place.

How to Verify a Facebook Page

Note: The following steps outline how to verify a Facebook Business Page — if, instead, you want to verify a profile, you'll fill out the same form, but you'll need to upload a copy of your official government-issued photo identification, instead. (You only need to verify a profile if you're a public figure or celebrity.)

1. You'll need to fill out this form to request a blue verification badge from Facebook. Since this is for business purposes, you'll want to click "Page" rather than "Profile" ...

request a blue verification badge empty form on facebook

... and then click the "Select page to verify" drop-down menu to find your business page in the list. (Note: You must be an admin of the Business Manager account to submit this form.)

drop-down menu on the form to select your business page

2. Since this is a business page, you'll need to attach a copy of a phone or utility bill, certificate of formation, articles of incorporation, or tax exemption documents.

the section of the form that asks you to attach a document verifying your business

3. Fill in the box explaining why the account should receive a verified badge. You'll need to include a minimum of 10 characters.

the box on the form that asks you why your page should be verified

4. Add other social media account URLs if possible, as well as any additional comments.

the section of the form that asks you to include social media accounts or additional comments

5. When you're ready, click "Send". You'll be re-directed to the following page, where you can watch the status of your request:

(Facebook notes: "You'll receive a notification once we review your request. Please don't submit more than one request for your account. For denied requests, you can submit a new request after 30 days.")

Why can't I verify my Facebook Business Page?

There are a few reasons Facebook might deny your request. Let's explore two common ones, and how you can fix them.

1. Something is wrong with your submitted documents.

Facebook outlines a few primary issues you might have with the documents you submitted in the request form. If your document doesn't align with Facebook's requirements — or is low resolution or low-quality — consider re-uploading a new document that fits Facebook's standards.

For instance, your document:

Might not be the type of document Facebook accepts (more on that here).
Might be a self-filed document. Facebook needs to see a document with an accompanying official signature or seal.
The document is blurry, low resolution, or corrupted. Ensure you've scanned your document at a high resolution or format.
The document is expired.
The document you submitted doesn't contain your full business address.
The document's language is unsupported (supported languages are shown in the image, below):

the languages facebook supports for verified badges

2. Your information — including business website, business address, and your business's legal name — doesn't match up.

When it comes to requesting a verified badge, accuracy and attention to detail is key. For instance, your request might be denied if your company's name listed on your Facebook Business Settings is different from the name that appears on your submitted documents.

Here are a few considerations to keep in mind:

The legal business name on your submitted document needs to match the name that appears in your Business Settings. (To fix this, update your business name in Business Settings or submit a new document that includes the business name that appears in your Business Settings.)
Your document needs to include your business's full address and business phone number. (A partial address won't be accepted.)
Your email domain and website address need to match, and your website should feature your company's name or logo.
Your business name needs to be listed on your submitted document. For instance, if a utility bill has your business' phone number but your business name isn't included, it won't be accepted. (More information on acceptable documents here.)

Why Its Important to Verify My Facebook Business Page

A verified badge tells prospects and customers that they can trust your Facebook Page as the true, authentic presence of your brand. Additionally, it's often critical for differentiating your brand from other, similar terms that might make it difficult for users to find your business on Facebook.

However, there are a few other major benefits to having a verified Facebook Business Page, aside from increased visibility.

For one, Facebook's algorithm automatically places verified badges at the top of search results when someone is looking for your business. This is especially important if your brand hosts a few groups on Facebook.

For instance, HubSpot has a few dedicated groups for various, niche purposes like HubSpot education or HubSpot marketers. It's critical Facebook users are able to find the more general, official HubSpot Page when searching "HubSpot", which is why it's good HubSpot's Page has a verified badge, which enables it to rise to the top of search results:

Since the verified badge will help surface your brand to the top of search results, you'll ideally increase followers and leads as a result of having a verified badge — a major benefit of the symbol.

Additionally, a verified badge earns you early access to new Facebook features that aren't yet available for all users. This can help you level-up on competitors who might not have the same access.

And that's it! You're all set to request a verified badge for your own business' Page. Next, take a look at the Ultimate Guide to Facebook Marketing for more tips on driving demand and growing your business on Facebook.

How to Verify Your Facebook Page in 5 Steps [+ Why You Should] was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

Tree fire spreads to Compton pallet yard, homes

COMPTON — What began as a tree fire was pushed by gusting winds into an industrial pallet yard and warehouse complex in Compton on Wednesday, creating a plume of thick black smoke visible from as far as Orange County and prompting evacuations as embers ignited blazes at homes in an adjacent neighborhood.

Update: Slew of street closures in effect near large Compton industrial fire that has spread to several homes. See the list here. https://t.co/69LbXFEXGn

— NBC Los Angeles (@NBCLA) April 1, 2021

A passerby initially reported a fire burning in a tree near Alameda Street and East Rosecrans Avenue around 4:30 p.m., fire officials said.

With the Southland in the tail end of a Santa Ana wind event, gusty conditions quickly pushed the flames into the industrial yard, sparking an inferno as flames chewed through flammable materials stacked in the yard and inside metal-roof structures on the property.

Sporadic small explosions could be seen within the fire.

Fire crews from Compton, Santa Fe Springs, Downey and Los Angeles County were among those responding to the blaze, which quickly went to a third alarm.

Unable to access the property due to the raging inferno, ladder crews were relegated to a surround-and-drown attack, pouring water on the flames from above.

The winds, however, continued pushing embers from the blaze into adjacent neighborhoods, where at least three structures were damaged, including one several blocks away. Sheriff’s deputies were dispatched to the neighborhood and were evacuating some homes. It was unclear how many residents were affected.

There were no immediate reports of any injuries.

Sheriff’s officials urged residents to avoid the area, announcing a series of road closures around the blaze.

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Tree fire spreads to Compton pallet yard, homes was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

City of Hope Orange County lands $50 million gift from Lennar Foundation

The size of the gift Lennar Foundation just awarded City of Hope Orange County is eye-popping: $50 million.

Made public on Wednesday, March 31, the money represents the biggest gift yet in the three-year-old effort by City of Hope to bring its expertise in fighting cancer to Orange County.

It’s also the second-largest donation in City of Hope’s 108-year history. The organization has been known for its hospital and research center in Duarte, but the move into Orange County is part of an expansion that will include a specialty hospital, two outpatient treatment centers and a planned network of services that will be closer to home for Orange County patients.

Annette M. Walker, president of City of Hope Orange County, called Lennar Foundation’s donation a “gift to our children” because of the future possibilities it unlocks. Walker spoke on a conference call that included Jon Jaffe, co-chief executive officer and co-president of Miami-based homebuilder Lennar Corp., and City of Hope’s chief philanthropy officer, Kristin J. Bertell.

“The impact of this gift is going to be felt for generations,” Walker said.

The 4th Floor Infusion area of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The patient and family arrivals area for the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The lobby of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The reception area of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The patient care room of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The exam room of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The future 190,000-square-foot Lennar Foundation Cancer Center at City of Hope Orange County will be located on 11 acres at Five Point’s Great Park in the heart of Irvine. (Rendering courtesy of City of Hope Orange County)
The Porte Cochere shown at night for the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

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Bertell said Lennar Foundation’s philanthropy follows a $100 million award to City of Hope made six weeks ago by its own research director, Dr. Arthur Riggs. Riggs has earned his wealth through pioneering work at City of Hope that includes development of the technology to create synthetic human insulin for diabetics. The research center in Duarte has been renamed the Arthur Riggs Diabetes & Metabolism Research Institute after the researcher, who has contributed more than $310 million over his three-decade tenure at City of Hope.

Walker and Bertell said the gift from Lennar will enhance the care provided to patients at the Orange County facilities and possibly spur other local donors to make their own stake in the Irvine project. Naming rights are in play: the 190,000-square-foot outpatient center set to open next year is now known as the Lennar Foundation Cancer Center.

City of Hope’s outpatient center in Newport Beach, which opened in January 2020, was the first piece in the cancer care provider’s planned $1 billion investment in Orange County.

Though Walker said it is too soon to say what specific cancer-related services will be supported by the $50 million donation, she termed it “transformational.”

“A gift of this magnitude is going to touch all parts of that cancer center.”

An unspecified portion of the money will go toward research and development of precision medicine to prevent, treat and cure cancer. Lennar is helping to launch a new partnership between City of Hope Orange County and Sylvester Comprehensive Cancer Center at the University of Miami in Florida.

City of Hope officials believe the relationship with Miami-based Sylvester Center, which serves an economically and racially diverse population, will help researchers get a better understanding of the health care inequities in Orange County, including some that have been exposed by the pandemic.

“We’re excited to help bring about equality in health care,” said Jaffe, who lives in Orange County and was a 2004 recipient of City of Hope’s “Spirit of Life” award.

Jaffe suggested his company’s gift was made possible by its ongoing relationship with City of Hope and the partnership with Sylvester. He said Lennar made similar financial support to the University of Miami health care system.

“It was only a natural extension of our partnership for Lennar to step up,” said Jaffe, whose Lennar Corp. office in Irvine is in a building next to the cancer treatment center, all part of the FivePoint Gateway campus near the Great Park.

City of Hope Orange County has set a goal of raising $300 million by 2025, when the hospital is expected to open. Bertell declined to disclose how much of that money is in hand, but said contributions so far have come from about 12,000 donors and that overall fundraising will beat the stated goal.

“We’re very confident we are going to blow that $300 million away,” Bertell said.

Another gift in the range of the amount contributed by Lennar Foundation could include naming rights for the cancer-centric hospital that will be adjacent to the Irvine outpatient center. Walker said conversations with potential donors have turned more “serious and significant” as construction in Irvine has advanced enough for City of Hope Orange County to show what’s underway.

“We believe the gift from Lennar will inspire all the people we’ve been talking to.”

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from Irvine Business Signs https://ift.tt/3rIEWim
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from Irvine Business Signs https://ift.tt/2PJ05fc
via Irvine Sign Company

from Irvine Business Signs https://ift.tt/3dmOudH
via Irvine Sign Company

from Irvine Business Signs https://ift.tt/3mdQjhk
via Irvine Sign Company

City of Hope Orange County lands $50 million gift from Lennar Foundation was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

The Plain English Guide to Writing a Business Case

Have you ever heard the age-old classic story of a company that got its start from a back-of-the-napkin idea? Or about the start-ups that started in someone's garage?

While all those stories are, of course, inspirational, a huge element that they leave out is that every business started because someone felt the project justified spending time and money on it.

That's why some projects require you to write a business case. Whether you want to start a company, pitch a new product, or perhaps you just want your business to use a new project management tool. Either way, a project that requires time and resources will also require justifying those expenses in the form of a business case.

Below, let's review what a business case is, plus an example and template to inspire your own business case.

In a business case, you might include the background on a project, expected benefits, costs, risks, and opportunities. This document will justify taking on a certain project. So, how do you develop a business case? Let's dive in below.

Business Case Development

To develop a business case, you'll need to write several key components, including a proposal, strategy, budget, SWOT analysis, and project plan. With these documents, you should be able to prove that the project you're pitching is worth doing.

Let's dive into the steps for how you'll develop a business case below:

1. Research

Before you can write a business case, you need to do your research. First, you should have a goal in mind for your project, whether it's to create a new product, help drive more traffic/leads, or improve user experience.

Write down your goal and then conduct research to prove that your project is the way to achieve your goal.

You can begin by researching what competitors are doing and look for gaps that your project solves.

Start to brainstorm what this project's strengths, weaknesses, opportunities, and threats are. Additionally, you'll want to learn about your market -- whoever will be the consumer of the project, even if that's your own team.

Finally, you should start to look into what a budget would look like for your proposed solution.

2. Focus on one component at a time.

A business case will usually include several documents. Focus on one at a time, while keeping your notes organized.

Start with your proposal, then move on to your SWOT analysis, the competitive analysis, the project plan, overall strategy, and then the budget. It can be easy to get lost in just one of these tasks, so focus on one thing at a time to complete the bigger picture business case.

3. Write an implementation plan.

Once you've gathered your research and you're working through each component, it's time to start thinking about implementation.

How will you implement your project? Once you've made the business case that your project should be done, stakeholders will wonder how you'll execute it.

To do this, write an implementation plan that discusses how you'd complete the project and metrics that you'd track to measure success.

Once you're done writing your business case, look at the whole document and ask yourself whether it's comprehensive, measurable, and adaptable.

A business case doesn't need to be an entire business plan for a new product. Sometimes it will be less formal due to the size of the project. Either way, you want to make a strong case for your project, so it should be easy to understand and implement.

Now, let's look at an example of what a business case might look like.

Business Case Example

Now that you've seen what it takes to write a business case and what the process looks like, let's look at an example for inspiration.

In the example below, the project is about getting a new phone system to help the sales staff. Because this is a fairly small project, the business case isn't several pages long with exhaustive research.

However, it's important to keep in mind that while your business case might look something like this for a small scale project, it might include several pages of information if you're pitching something like a new product or a new UI to improve user experience.

The point in the business case is that it's adaptable to be whatever you need. However, the components of the business case will be the same regardless of how long it is. Every business case should include why a project should be done, the benefits, costs, risks, and budget.

A business case example.

Image Source

Simple Business Case Template

Proposal

Project details
Strategic context
Vision, goals, objectives
Benefits

SWOT (Strengths, Weaknesses, Opportunities, Threats)

Competitive Analysis

See if competitors are doing the same thing
Look for gaps in their offerings, if applicable

Risk Analysis

What risks are involved?
Will these risks present opportunities?

Market Assessment

Do your consumers want this?
How will this help your stakeholders?

Budget

Economic analysis
ROI

Implementation/Project Plan

Roles/Team
Duties/Responsibilities
Stakeholders
Specs and Requirements
Timeline

If you have a new project idea for your company that requires a budget and resources, it might be a good idea to develop a business case to show your superiors that the project is worth taking on.

The Plain English Guide to Writing a Business Case was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

City of Hope Orange County lands $50 million gift from Lennar Foundation

The size of the gift Lennar Foundation just awarded City of Hope Orange County is eye-popping: $50 million.

Made public on Wednesday, March 31, the money represents the biggest gift yet in the three-year-old effort by City of Hope to bring its expertise in fighting cancer to Orange County.

“The impact of this gift is going to be felt for generations,” Walker said.

The 4th Floor Infusion area of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The patient and family arrivals area for the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The lobby of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The reception area of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The patient care room of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The exam room of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)
The future 190,000-square-foot Lennar Foundation Cancer Center at City of Hope Orange County will be located on 11 acres at Five Point’s Great Park in the heart of Irvine. (Rendering courtesy of City of Hope Orange County)
The Porte Cochere shown at night for the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)