Wednesday, March 31, 2021

A first look at the newest Bosscat Kitchen, now open in Old Towne Orange

When Rod’s Liquor closed on Jan. 31, 2020, Old Towne Orange lost a beloved landmark, a community treasure since 1949. So its owners, the Fraser family, reached out to Bosscat Kitchen & Libations to strike a deal in hopes it would help preserve the neighborhood.

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. Dining tables have been fitted with period piece plumbing fixtures. (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. A sitting area just outside of the whiskey room offers retro seating to customers. (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. Bird cages hold liquor bottles in the window of the whiskey room. (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. Retro fan/light fixtures give a bespoke look to the whiskey room. (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. Horse and buggy style upholstery are used for seating in the main dining room.(Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. The whiskey room includes a table using oak that used to be the original floor of Rod’s Liquor. (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. The dining area contains the ice machine door that was a part of Rod’s Liquor. (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. An original neon sign commemorating Rod’s Liquor was used in the whiskey room. (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. A photo of how the front of Rod’s Liquor back in the day hangs on one of the walls near the bar. (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. The dining area contains the ice machine door that was a part of Rod’s Liquor. (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. New signage outside shows Bosscat’s branding. (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former location of Rod’s Liquor on Chapman Avenue in Old Towne. The popular restaurant/bar was a pioneer in the forefront of the craft cocktail movement in Orange County and already has locations in Newport Beach and Houston. The front entrance area offers an open-air style experience for diners complete with gas-pump replicas as part of the decor.
    (Photos by Greg Andersen, Contributing Photographer)

  • Bosscat Kitchen & Libations Orange has opened in the former Rod’s Liquor on Chapman Avenue in Old Towne. Owners John “JT” Reed and Leslie Nguyen, pose at the restaurant, Bosscat already has locations in Newport Beach and Houston.
    (Courtesy of Wales Communications)

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Bosscat proprietor John “JT” Reed said his wife, co-owner Leslie Nguyen, fell in love with Rod’s at first sight, grabbing his arm so hard she made a bruise. “Her first thing was, ‘We want to keep it all. I don’t want to change any of it,’” said Reed of her immediate attraction to the place.

She told him they should “gently layer the Bosscat brand on top of” what was already there. “As soon as she said that it made so much sense to me,” Reed said.

Bosscat opened Tuesday, March 30 and for those who have not yet gotten a chance to check it out, here’s a sneak peek at its new look and info on what to expect from the menu and the atmosphere.

Background: Initially, Nguyen and Reed were a bit hesitant to make a move because they were concerned locals might think outsiders were trying to change Rod’s too much. But the Fraser family encouraged them to dig right in. The Frasers had previously turned down other buyers who they felt weren’t a good fit.

“We’re really happy we teamed up with Bosscat and I think they’ve done a fantastic job,” said Rick Fraser, former Rod’s Liquor owner.

“The liquor store has meant so much to the community,” said Rick’s son, Rod Fraser. “To have that in here and kept in place, I think it’s going to go over really well with everybody.”

The look: How do you remodel a place that was once a horse-drawn buggy repair, a gas station/auto shop and then an ice house/liquor store?  Nguyen, a style whiz, worked with a local firm, AO Architects, and Platinum X Construction to preserve as much as possible. Luckily Bosscat’s brand is rustic and industrial in a retro, almost steampunk, way that meshed with Rod’s.

She repurposed part of the original floor into a big common table. She took spigots and conveyor devices from the building’s auto shop days and transformed them into stands for high-top tables. She added special touches, like an antique pedal sewing machine and gold hanging bird cages that display premium whiskey bottles.

Faux gas pumps are still out front. The ice machine door dominates the dining room. Two of Rod’s neon signs have been set in places of honor. Photos of the Fraser family are mixed in with photos of Reed’s family, who were also restaurant owners in New York state.

The layout will be much more comfortable. Architects took a 1,000-square-foot liquor store and expanded out to the walls, creating a 5,000-square footprint by removing the storeroom and pulling out the loft to reveal high ceilings with skylights.

Now there’s an open kitchen, a 1,300 square-foot patio created from the drive-through, a dining room, a bar, a whiskey room for private dining (seats 14) and a “library” for private dining (seats 4-6). Full capacity is 150 seats but Bosscat will go slow and remain at 25% capacity inside through the end of April.

You’ll still know you’re in a Bosscat if you’ve ever been to the Newport Beach or Houston locations. Blue leather banquettes, steel, dark wood and copper cocktail shakers at the bar all give it that cozy, lived-in feel.

The new owners spent more than $1 million for the reno but they’re keeping the actual number close to the vest. Rest assured they didn’t overspend on velvet curtains and formal furniture. Still, there are tasteful bespoke touches like a lovely Victorian-style couch and a few Persian rugs.

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The vibe: Authentically retro. The brick walls are real and the recycled wood comes from the building itself. There is even a woody scent that comes with age and cannot be replicated. Could it be that the walls are infused with small whiffs of 1920s cigarettes and cologne? A perfect setting for sipping gin and whiskey.

A few nights before opening, passersby could not stop gazing into the windows. Their presence and all the pedestrian traffic of Old Towne should keep the scene lively.

Food: Chef Charlene Doan will work under the tutelage of Executive Chef Peter Petro. Corey Muir is the brand’s regional chef. The comfort food menu will be identical to Newport’s with the same pricing, $38-$42 per person, with a drink included. But new items will be added. Owners will be gathering feedback from locals and adding dishes and drinks accordingly. A cocktail named after Rod’s was already in R&D before the opening.

Drinks: Bosscat has been a pioneer in the craft cocktail movement in Orange County. But its drinks aren’t fussy. “Our cocktail program was never meant to be mixolology,” Reed said. “Matt Sharp, our bar director, always had a very clean and very clear vision with a lot of pre-Prohibition style cocktails: pretty simple, very neat, very approachable. That makes a lot of sense when you look at the history of this property.”  Of course there’s wine, and taps will always be local so look for Chapman Crafted and other favorite brews.

What to wear: Casual but cool. Anything you would wear on date night.

Family friendly brunch: Bosscat is known for its craft cocktails and the crowd is typically 25-45, but since Orange is home to lots of families, the restaurant will start brunch early on the weekends. That’s the best time to go with the kids and order favorites like the “Donut Burger” and Fruity Pebbles French Toast. Fresh treats from Miss Mini Donuts, Nguyen’s delicious side hustle, will be sold.

Info:  118 W. Chapman Ave., Orange, 714-716-1599, bosscatkitchen.com.  Hours: 11 a.m.-10 p.m. Monday-Wednesday;  11 a.m.-11 p.m. Thursday-Friday; 10 a.m.-3 p.m. Saturday for brunch, 3-11 p.m. for dinner; 10 a.m.-3 p.m. Sunday for brunch, 3-9 p.m. for dinner.

The last word: Reed, who grew up in a small town in upstate New York, was inspired by Old Towne. “One of the first times that we looked at the space, it gave me a lot of pride because my hometown had a hometown America feel, and this was the one of the first locations I really felt that,” he said. “I felt the community support. And at first it wasn’t necessarily a positive thing, like ‘Why are you here? Why are you putting Rod’s out?’ But, you know, they just really wanted to make sure that we were coming here to be authentic and to help the community.”

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City of Hope Orange County lands $50 million gift from Lennar Foundation

The size of the gift Lennar Foundation just awarded City of Hope Orange County is eye-popping: $50 million.

Made public on Wednesday, March 31, the money represents the biggest gift yet in the three-year-old effort by City of Hope to bring its expertise in fighting cancer to Orange County.

It’s also the second-largest donation in City of Hope’s 108-year history. The organization has been known for its hospital and research center in Duarte, but the move into Orange County is part of an expansion that will include a specialty hospital, two outpatient treatment centers and a planned network of services that will be closer to home for Orange County patients.

Annette M. Walker, president of City of Hope Orange County, called Lennar Foundation’s donation a “gift to our children” because of the future possibilities it unlocks. Walker spoke on a conference call that included Jon Jaffe, co-chief executive officer and co-president of Miami-based homebuilder Lennar Corp., and City of Hope’s chief philanthropy officer, Kristin J. Bertell.

“The impact of this gift is going to be felt for generations,” Walker said.

  • The 4th Floor Infusion area of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The patient and family arrivals area for the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The lobby of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The reception area of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The patient care room of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The exam room of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The future 190,000-square-foot Lennar Foundation Cancer Center at City of Hope Orange County will be located on 11 acres at Five Point’s Great Park in the heart of Irvine. (Rendering courtesy of City of Hope Orange County)

  • The Porte Cochere shown at night for the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

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Bertell said Lennar Foundation’s philanthropy follows a $100 million award to City of Hope made six weeks ago by its own research director, Dr. Arthur Riggs. Riggs has earned his wealth through pioneering work at City of Hope that includes development of the technology to create synthetic human insulin for diabetics. The research center in Duarte has been renamed the Arthur Riggs Diabetes & Metabolism Research Institute after the researcher, who has contributed more than $310 million over his three-decade tenure at City of Hope.

Walker and Bertell said the gift from Lennar will enhance the care provided to patients at the Orange County facilities and possibly spur other local donors to make their own stake in the Irvine project. Naming rights are in play: the 190,000-square-foot outpatient center set to open next year is now known as the Lennar Foundation Cancer Center.

City of Hope’s outpatient center in Newport Beach, which opened in January 2020, was the first piece in the cancer care provider’s planned $1 billion investment in Orange County.

Though Walker said it is too soon to say what specific cancer-related services will be supported by the $50 million donation, she termed it “transformational.”

“A gift of this magnitude is going to touch all parts of that cancer center.”

An unspecified portion of the money will go toward research and development of precision medicine to prevent, treat and cure cancer. Lennar is helping to launch a new partnership between City of Hope Orange County and Sylvester Comprehensive Cancer Center at the University of Miami in Florida.

City of Hope officials believe the relationship with Miami-based Sylvester Center, which serves an economically and racially diverse population, will help researchers get a better understanding of the health care inequities in Orange County, including some that have been exposed by the pandemic.

“We’re excited to help bring about equality in health care,” said Jaffe, who lives in Orange County and was a 2004 recipient of City of Hope’s “Spirit of Life” award.

Jaffe suggested his company’s gift was made possible by its ongoing relationship with City of Hope and the partnership with Sylvester. He said Lennar made similar financial support to the University of Miami health care system.

“It was only a natural extension of our partnership for Lennar to step up,” said Jaffe, whose Lennar Corp. office in Irvine is in a building next to the cancer treatment center, all part of the FivePoint Gateway campus near the Great Park.

City of Hope Orange County has set a goal of raising $300 million by 2025, when the hospital is expected to open. Bertell declined to disclose how much of that money is in hand, but said contributions so far have come from about 12,000 donors and that overall fundraising will beat the stated goal.

“We’re very confident we are going to blow that $300 million away,” Bertell said.

Another gift in the range of the amount contributed by Lennar Foundation could include naming rights for the cancer-centric hospital that will be adjacent to the Irvine outpatient center. Walker said conversations with potential donors have turned more “serious and significant” as construction in Irvine has advanced enough for City of Hope Orange County to show what’s underway.

“We believe the gift from Lennar will inspire all the people we’ve been talking to.”

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What to expect when Six Flags Magic Mountain reopens

Ride enthusiasts who show up to Six Flags Magic Mountain on reopening weekend can expect their favorite coasters to be running with longer-than-usual socially distanced lines and half-full ride vehicles as employees adjust to the new normal of running a theme park.

The message here is simple: Be patient. Most of us haven’t been in a theme park in over a year. Enjoy it. And remember many Magic Mountain employees haven’t been to work in a year either and they have a ton of new procedures to master. Be kind. Don’t complain. And have fun. No matter how long it takes to get on Tatsu, Twisted Colossus or X2.

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SEE ALSO: When California theme parks will reopen

Six Flags Magic Mountain will be one of the first California amusement parks to reopen on Thursday, April 1 — joined by Legoland California in Carlsbad, Six Flags Discovery Kingdom in Vallejo and Santa Cruz Beach Boardwalk. Universal Studios Hollywood (April 16), Disneyland (April 30) and other California parks will return at later dates.

The Valencia amusement park will reopen for season passholders and members today, April 1 and Friday, April 2 before swinging open the gates to the general public on Saturday, April 3.

California theme parks have been closed since March 2020 under COVID-19 health and safety reopening guidelines issued by the state. Magic Mountain held a series of drive-thru events without coasters or rides during the pandemic closure.

California theme parks can reopen on April 1 with rides and attractions provided the counties they reside in reach the red/substantial tier 2 risk status of Gov. Gavin Newsom’s updated Blueprint for a Safer Economy.

Magic Mountain’s advance reservations for April 1 and 2 had reached capacity and April 3 was mostly booked before Los Angeles County was cleared to move from the red to the orange tier. Magic Mountain could release additional reservations under the increased capacity limits.

SEE ALSO: No screaming on California roller coasters and thrill rides, state guidelines say

California theme parks can reopen at 15% attendance capacity in the red/substantial tier 2, 25% capacity in the orange/moderate tier 3 and 35% capacity in the least-restrictive yellow/minimal tier 4.

What is Magic Mountain’s maximum attendance capacity? Park officials won’t say, but Magic Mountain would run out of parking long before the park hit capacity. And Magic Mountain has a lot of parking.

Magic Mountain drew about 3.6 million visitors in 2019, according to Themed Entertainment Association/AECOM. The Mountain moved to 365-day year-round operations in 2018 — meaning the park attracts just under 10,000 visitors on an average day.

Magic Mountain’s maximum capacity is approximately 65,000 visitors, according to the Park Database, which collects data on the attractions industry. Magic Mountain could allow in just under 10,000 visitors at 15% capacity and just over 15,000 at 25% capacity, based on the Park Database estimates.

Regardless of the capacity levels, expect Magic Mountain to feel a little empty by design when the 260-acre park first reopens. The goal is make visitors feel safe and comfortable as they adjust to the new normal.

SEE ALSO: How Disneyland rides will change under COVID-19 state guidelines

Single-day visitors, passholders and members will be required to make advance online reservations.

Advance reservation — limited only to California residents — will only be available online at the Magic Mountain website. Zip codes will be verified online and IDs will be checked at the park entrance. No tickets will be available at the front gate due to the state’s COVID-19 mandates. Reservations will have staggered arrival times designed to reduce crowding at the front gate.

Regular visitors will be greeted by a new arrival procedure. Visitors will walk through a tunnel where temperatures are automatically checked without any need to slow down or stop. A walk-thru security screening area will employ blade-like metal detectors that don’t require visitors to remove their belongings from their pockets. Any visitors who trigger concerns at the temperature and security checkpoints will be directed to secondary screening areas.

SEE ALSO: Disneyland unveils plans for theme park, retail and parking expansion

Once inside the park, visitors will find COVID-19 health and safety reminders everywhere they look.

Do the Six signs will remind visitors to follow the now-familiar COVID-19 health and safety protocols with required masks, social distancing, enhanced sanitization, hand washing and cough covering. The sixth reminder: Have fun.

Ground markers will keep parties socially distanced in ride queues. Plexiglass dividers have been added to front gate turnstiles, cash registers, food pickup areas and anywhere visitors and employees might come in close contact.

Most of Magic Mountain’s major rides will be running, though six attractions won’t reopen as soon as the park returns. The Batman coaster is getting painted while the Crazanity pendulum swing and Whistlestop Train kiddie ride are undergoing maintenance. The Looney Tunes Lodge play structure and Jammin’ Bumpers bumper cars don’t lend themselves very well to COVID-19 restrictions. The Tidal Wave water ride will remain closed.

SEE ALSO: California theme parks must close some indoor rides and shows, state guidelines say

A few attractions with indoor queues — Lex Luthor: Drop of Doom drop tower, Justice League: Battle for Metropolis dark ride and the Apocalypse, Superman: Escape from Krypton and West Coast Racers coasters — will employ outdoor queues.

Most rides will load every other row or limit one group per ride vehicle to maintain social distancing. Families and groups will be seated together in consecutive rows.

Riders who lose their masks will be provided new ones. Plus the park will sell themed masks.

Despite the capacity limited crowds, expect socially distanced ride queues to look a lot longer than normal. Magic Mountain’s operations team plans to run as many ride vehicles as possible to offset the lower ride capacity levels due to social distancing. Ride operators will be watching loading issues closely during the opening weekend and will make adjustments to improve load and wait times.

Rides will be sanitized frequently — which will likely slow load and lengthen wait times.

Front-of-line Flash passes won’t be sold when the park returns, but will be available soon.

SEE ALSO: Say goodbye to single rider lines at California theme parks

Additional tables have been set up throughout the park to facilitate increased outdoor dining. Eateries with indoor tables have moved the seating outdoors. The Full Throttle Sports Bar will not reopen immediately.

Capacity will be limited in shops and not all retail locations will be open based on the limited daily attendance.

No character meet-and-greet opportunities will be available when the park first reopens.

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Man charged with smuggling after Southern California crash kills 13

By ROBERT JABLON | The Associated Press

LOS ANGELES — A Mexican man was charged Tuesday with coordinating a smuggling effort that left 13 people dead when their overloaded SUV was struck by a big-rig after crossing the border into California.

Jose Cruz Noguez, 47, of Mexicali, was arrested Monday night as he crossed into the United States at the Calexico Port of Entry. He appeared Tuesday in federal court in El Centro and faces conspiracy and smuggling charges involving serious injury or placing lives in danger, according to a statement from the U.S. attorney’s office.

He was assigned federal public defenders and ordered held in custody, the statement said.

Prosecutors say Cruz organized a smuggling run in which 25 people were crammed into a 1997 Ford Expedition that drove through a hole cut in a border fence on March 2.

The vehicle was driving through California’s agricultural Imperial Valley when it was broadsided at an intersection near Holtville by a tractor-trailer hauling two empty trailers, authorities said.

The crash site was about 125 miles (200 kilometers) east of San Diego.

Seventeen occupants were Mexican — 10 who died, including the driver, and seven who were injured. Nine had major injuries, including two Guatemalans, authorities said.

The youngest victim was a 15-year-old girl who was treated for major injuries.

The Border Patrol has said surveillance video taken about 90 minutes before the accident showed the Expedition and a Chevrolet Suburban drive through an opening in the border wall about 30 miles (48 kilometers) east of the crash site. The Suburban carried 19 people, and it caught fire for unknown reasons on a nearby interstate after entering the U.S. All escaped the vehicle and were taken into custody by the Border Patrol, which said it was not pursuing either SUV.

Cruz was taken into custody after another suspected smuggler was arrested at a California border station two weeks after the crash. That man said Cruz had offered him $1,000 per passenger to drive the sport utility vehicle that crashed, but he declined, according to the criminal complaint.

The alleged smuggler claimed he had known Cruz for several years, had crossed the border illegally six months ago, was living in El Centro and had started working for Cruz by driving immigrants from El Centro to Los Angeles, according to the criminal complaint cited in the U.S. attorney’s office statement.

“According to the associate, Cruz oversees the transportation of individuals who are in the United States illegally to stash houses; collects smuggling payments from family members or sponsors; recruits drivers; and scouts for the presence of law enforcement,” the statement said.

Last Friday, the suspected smuggler made a phone call to Cruz that was secretly recorded by law enforcement agents during which Cruz confirmed he was involved in the March 2 smuggling operation and had collected money, according to the criminal complaint.

“Further, Cruz stated there were 60 ‘Pollos’ – his term for customers – in the two vehicles and the driver was going to make $28,000,” the statement said, citing the complaint.

“These smuggling networks seek maximum profit by moving as many people as possible across the border with zero regard for their safety and well-being,” acting U.S. Attorney Randy Grossman said in the statement. “Cramming dozens of people into eight-passenger vehicles and driving recklessly to avoid detection shows an utter disregard for human life. We will find and prosecute smugglers who use these methods and cause such tragic and avoidable deaths.”

Cruz didn’t enter a plea at Tuesday’s hearing. His arraignment is scheduled for April 27. He could face 20 years or more in federal prison if convicted.

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Pfizer says its Covid-19 vaccine is 100% effective and well tolerated in adolescents

By Lauren Mascarenhas | CNN

Clinical trial results of Pfizer/BioNTech’s Covid-19 vaccine showed its efficacy is 100% and it is well tolerated in youths ages 12 to 15, the companies said Wednesday.

Pfizer/BioNTech plan to submit the data to the US Food and Drug Administration as soon as possible for expanded emergency use authorization of the two-dose vaccine.

In a Phase 3 trial of 2,260 participants ages 12 to 15 in the US, the vaccine elicited strong antibody responses one month after the second dose — exceeding those demonstrated in people ages 16 to 25 in previous trials, Pfizer reported. The vaccine is currently authorized in the US for emergency use in people 16 and older.

Researchers observed 18 Covid-19 cases among the 1,129 participants who were given a placebo, and none among the 1,131 volunteers who got the vaccine. The data has yet to be peer reviewed.

Pfizer/BioNTech added that the side effects seen in the young teens were similar to those seen among 16 to 25-year-olds. Common side effects include pain at the injection site, fatigue and fever. The participants will be monitored for protection and safety for two years after their second dose.

Those comparisons to the older population are important, because researchers are building off of the knowledge they gained in the adult trials.

Researchers can define a number of antibodies that are a correlate of the protection seen in adults, and then look for that level of antibodies in pediatric participants to know that the vaccine is providing protection. That’s why the Covid-19 vaccine trials in children and adolescents have generally required fewer volunteers than the adult trials.

“We share the urgency to expand the authorization of our vaccine to use in younger populations and are encouraged by the clinical trial data from adolescents between the ages of 12 and 15,” said Pfizer CEO Albert Bourla. “We plan to submit these data to FDA as a proposed amendment to our Emergency Use Authorization in the coming weeks and to other regulators around the world, with the hope of starting to vaccinate this age group before the start of the next school year.”

Dr. William Gruber, Pfizer’s senior vice president of vaccine clinical research and development also noted last week that the vaccine could be ready for this age group by the upcoming school year.

A return to the classroom isn’t the only factor at play. Health experts have emphasized the importance of protecting as many people as possible through vaccination, as more infectious Covid-19 variants continue to spread throughout the nation.

“We all long for a normal life. This is especially true for our children,” said BioNTech CEO Ugur Sahin. “The initial results we have seen in the adolescent studies suggest that children are particularly well protected by vaccination, which is very encouraging given the trends we have seen in recent weeks regarding the spread of the B.1.1.7 UK variant.”

Pfizer recently told CNN that the safety demonstrated in this adolescent trial helped the company make the decision to begin testing its vaccine in younger children.

A separate Phase 1/2/3 study of the Pfizer/BioNTech vaccine in children ages 6 months to 11 years launched last week, when the first children ages 5 to 11 received a shot. Pfizer/BioNTech plans to begin dosing 2 to 5-year-olds next week and work its way down to participants ages 6 months to 2 years. The company aims to enroll 4,644 children in the trial and expects results by the end of 2021.

Moderna is also testing its vaccine in adolescents and children, in two clinical trials of children ages 12 to 17 and those ages 6 months to 11 years.

Experts anticipate Covid-19 vaccines won’t be available for children 11 and younger in time for the upcoming school year. Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, has said those younger children may have to wait until the first quarter of 2022.

Dr. Buddy Creech, director of Vanderbilt University’s Vaccine Research Program and an investigator in Moderna’s pediatric trials, estimates a Covid-19 vaccine could be available for high-risk kids 12 and older by July or August, but likely won’t be available for children 11 and younger until November or December, at the earliest.

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Here’s what’s in President Joe Biden’s infrastructure proposal

By Tami Luhby, Katie Lobosco and Kate Sullivan | CNN

Now that his massive coronavirus relief package is law, President Joe Biden is laying out his next big proposal: A roughly $2 trillion plan for improving the nation’s infrastructure and shifting to greener energy over the next 8 years.

He is set to unveil the effort, dubbed the American Jobs Plan, on Wednesday at an event in Pittsburgh, Pennsylvania — the opening move in what’s expected to be a months-long negotiation with Congress.

The nation’s infrastructure is sorely in need of repair. It recently earned a C- score from the American Society of Civil Engineers, which said an additional $2.6 trillion in funding is required over the next decade. But Biden is also pitching his plan as an investment to benefit communities of color, rural Americans and others burdened by decay or lagging modernization.

The infrastructure spending plan is the first of a two-part proposal to help the nation’s economy recover from the coronavirus pandemic. The President is expected to unveil his package focusing on the “care economy,” including investments in education and child care, in coming weeks.

The President plans to pay for this part of his recovery package by raising corporate taxes — a core campaign promise the administration says would raise more than $2 trillion over the next 15 years.

Here’s what we know so far about Biden’s infrastructure proposal, according to the White House.

Transportation: $621 billion

Funding improvements to roads, bridges, railways and other infrastructure has been a central piece of Biden’s recovery plans. He has said that it will create “really good-paying jobs” and help the nation compete better.

Biden would spend $621 billion on roads, bridges, public transit, rail, ports, waterways, airports and electric vehicles in service of improving air quality, reducing congestion and limiting greenhouse gas emissions.

His proposal calls for allocating $115 billion to modernize 20,000 miles of highways, roads and main streets, and $20 billion to improve road safety for all users. It would fix the “most economically significant large bridges” and repair the worst 10,000 smaller bridges.

Biden would also invest $85 billion to modernize existing transit and help agencies expand their systems to meet demand. This would double federal funding for public transit.

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Another $80 billion would go to address Amtrak’s repair backlog and modernize the Northeast Corridor line between Boston and Washington DC — the line Biden relied on for decades to get home to Delaware — as well as to connect more cities.

Also, the President would funnel $25 billion to airports and $17 billion to inland waterways, ports and ferries.

Biden is also proposing to accelerate the shift to electric vehicles with a $174 billion investment in the electric vehicle market. It includes giving consumers rebates and tax incentives to buy American-made electric vehicles and establishing grant and incentive programs to build a national network of 500,000 charging stations by 2030. It would also replace 50,000 diesel transit vehicles and electrify at least 20% of yellow school buses.

Home care services and workforce: $400 billion

Biden would provide $400 billion to bolster caregiving for aging and disabled Americans.

His plan would expand access to long-term care services under Medicaid, eliminating the wait list for hundreds of thousands of people. It would provide more opportunity for people to receive care at home through community-based services or from family members.

It would also improve the wages of home health workers, who now make approximately $12 an hour. One in six live in poverty, the administration says. It would put in place an infrastructure to give caregiving workers the opportunity to join a union.

During his presidential campaign, Biden said he would devote $450 billion to allow more older Americans and their families to receive care at home or in their communities, as opposed to nursing homes and other institutions.

Manufacturing: $300 billion

Biden wants to put $300 billion toward boosting manufacturing.

Under his plan, $50 billion of the money would be invested in semiconductor manufacturing and another $30 billion would go towards medical manufacturing to help shore up the nation’s ability to respond to a future outbreak.

Some of the funds would be carved out for manufacturers that focus on clean energy, rural communities, and programs that give small businesses access to credit. About $20 billion would be used to create regional innovation hubs that would support community-led projects.

Biden is asking Congress to include $46 billion that would be used to make federal purchases of things like electric cars, charging ports, and electric heat pumps for housing and commercial buildings that would boost the clean energy industry.

Biden has already signed an executive order aimed at boosting American manufacturing. It set in motion a process that would change the rules regarding federal spending on American-made goods, equipment, vehicles and materials for infrastructure projects — with a 180-day deadline that comes up in July.

Housing: $213 billion

The plan would invest $213 billion toward building, renovating and retrofitting more than two million homes and housing units.

Biden is calling on Congress to produce, preserve and retrofit more than a million affordable and energy efficient housing units. The plan would also build and rehabilitate more than 500,000 homes for low- and middle-income homebuyers.

The proposal would eliminate exclusionary zoning laws, which the White House says inflates housing and construction costs. Biden is calling on Congress to enact a new grant program that awards flexible funding to jurisdictions that take steps to eliminate barriers to creating affordable housing.

Homes would be upgraded though block grant programs, extending and expanding home and commercial efficiency tax credits and through the Weatherization Assistance Program.

Research and development: $180 billion

Biden is calling on Congress to invest $180 billion to advance US leadership in critical technologies, upgrade the US’s research infrastructure and establish the US as a leader in climate science, innovation and research and development.

His plan would also aim to eliminate racial and gender inequities in research and development and science, technology, engineering and math. Biden is calling on Congress to make research and development investments in historically Black colleges and other minority-serving institutions.

Water: $111 billion

Biden’s plan allocates $111 billion to rebuild the country’s water infrastructure.

It would replace all of the nation’s lead pipes and service lines in order to improve the health of American children and communities of color. The White House says replacing the pipes would reduce lead exposure in 400,000 schools and childcare facilities.

The proposal would upgrade the country’s drinking water, wastewater and stormwater systems, tackle new contaminants and support clean water infrastructure in rural parts of the country.

Schools: $100 billion

Biden calls for $100 billion to build new public schools and upgrade existing buildings with better ventilation systems, updated technology labs, and improved school kitchens that can prepare more nutritious meals.

Another $12 billion would go to states to use towards infrastructure needs at community colleges.

The President is calling for an additional $25 billion to help upgrade child care facilities and increase the supply of child care in areas that need it the most. The plan also calls for expand a tax credit to encourage employers to build care facilities at places of work.

Digital infrastructure: $100 billion

Biden wants to invest $100 billion in order to give every American access to affordable, reliable and high-speed broadband.

The proposal would build a high-speed broadband infrastructure in order to reach 100% coverage across the nation. The plan would aim to promote transparency and competition among internet providers.

Biden says he is committed to working with Congress to reduce the cost of broadband internet and increase its adoption in both rural and urban areas.

Workforce development: $100 billion

The President would allocate $100 billion to workforce development — helping dislocated workers, assisting underserved groups and getting students on career paths before they graduate high school.

It would provide $40 billion to retrain dislocated workers in high-demand sectors, such as clean energy, manufacturing and caregiving.

It would invest $12 billion in programs to train the formerly incarcerated, create a new subsidized jobs program, eliminate sub-minimum wage provisions and support community violence prevention programs.

The proposal would also funnel $48 billion into apprenticeships, career pathway programs for middle and high school students and job training programs at community colleges.

Veterans’ hospitals and federal buildings: $18 billion

The plan would provide $18 billion to modernize the Veterans Affairs’ hospitals, which are on average more than 40 years older than a private sector hospital, according to the White House.

It also calls for $10 billion to modernize federal buildings.

Here’s how Biden plans to pay for it:

Corporate tax hike: Biden would raise the corporate income tax rate to 28%, up from 21%. The rate had been as high as 35% before former President Donald Trump and congressional Republicans cut taxes in 2017.

Global minimum tax: The proposal would increase the minimum tax on US corporations to 21% and calculate it on a country-by-country basis to deter companies from sheltering profits in international tax havens.

Tax on book income: The President would levy a 15% minimum tax on the income the largest corporations report to investors, known as book income, as opposed to the income reported to the Internal Revenue Service.

Corporate inversions: Biden would make it harder for US companies to acquire or merge with a foreign business to avoid paying US taxes by claiming to be a foreign company. And he wants to encourage other countries to adopt strong minimum taxes on corporations, including by denying certain deductions to foreign companies based in countries without such a tax.

The-CNN-Wire™ & © 2021 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

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City of Hope Orange County lands $50 million gift from Lennar Foundation

The size of the gift Lennar Foundation just awarded City of Hope Orange County is eye-popping: $50 million.

Made public on Wednesday, March 31, the money represents the biggest gift yet in the three-year-old effort by City of Hope to bring its expertise in fighting cancer to Orange County.

It’s also the second-largest donation in City of Hope’s 108-year history. The organization has been known for its hospital and research center in Duarte, but the move into Orange County is part of an expansion that will include a specialty hospital, two outpatient treatment centers and a planned network of services that will be closer to home for Orange County patients.

Annette M. Walker, president of City of Hope Orange County, called Lennar Foundation’s donation a “gift to our children” because of the future possibilities it unlocks. Walker spoke on a conference call that included Jon Jaffe, co-chief executive officer and co-president of Miami-based homebuilder Lennar Corp., and City of Hope’s chief philanthropy officer, Kristin J. Bertell.

“The impact of this gift is going to be felt for generations,” Walker said.

  • The 4th Floor Infusion area of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The patient and family arrivals area for the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The lobby of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The reception area of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The patient care room of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The exam room of the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

  • The future 190,000-square-foot Lennar Foundation Cancer Center at City of Hope Orange County will be located on 11 acres at Five Point’s Great Park in the heart of Irvine. (Rendering courtesy of City of Hope Orange County)

  • The Porte Cochere shown at night for the future Lennar Foundation Cancer Center at City of Hope Orange County. (Rendering courtesy of City of Hope Orange County)

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Bertell said Lennar Foundation’s philanthropy follows a $100 million award to City of Hope made six weeks ago by its own research director, Dr. Arthur Riggs. Riggs has earned his wealth through pioneering work at City of Hope that includes development of the technology to create synthetic human insulin for diabetics. The research center in Duarte has been renamed the Arthur Riggs Diabetes & Metabolism Research Institute after the researcher, who has contributed more than $310 million over his three-decade tenure at City of Hope.

Walker and Bertell said the gift from Lennar will enhance the care provided to patients at the Orange County facilities and possibly spur other local donors to make their own stake in the Irvine project. Naming rights are in play: the 190,000-square-foot outpatient center set to open next year is now known as the Lennar Foundation Cancer Center.

City of Hope’s outpatient center in Newport Beach, which opened in January 2020, was the first piece in the cancer care provider’s planned $1 billion investment in Orange County.

Though Walker said it is too soon to say what specific cancer-related services will be supported by the $50 million donation, she termed it “transformational.”

“A gift of this magnitude is going to touch all parts of that cancer center.”

An unspecified portion of the money will go toward research and development of precision medicine to prevent, treat and cure cancer. Lennar is helping to launch a new partnership between City of Hope Orange County and Sylvester Comprehensive Cancer Center at the University of Miami in Florida.

City of Hope officials believe the relationship with Miami-based Sylvester Center, which serves an economically and racially diverse population, will help researchers get a better understanding of the health care inequities in Orange County, including some that have been exposed by the pandemic.

“We’re excited to help bring about equality in health care,” said Jaffe, who lives in Orange County and was a 2004 recipient of City of Hope’s “Spirit of Life” award.

Jaffe suggested his company’s gift was made possible by its ongoing relationship with City of Hope and the partnership with Sylvester. He said Lennar made similar financial support to the University of Miami health care system.

“It was only a natural extension of our partnership for Lennar to step up,” said Jaffe, whose Lennar Corp. office in Irvine is in a building next to the cancer treatment center, all part of the FivePoint Gateway campus near the Great Park.

City of Hope Orange County has set a goal of raising $300 million by 2025, when the hospital is expected to open. Bertell declined to disclose how much of that money is in hand, but said contributions so far have come from about 12,000 donors and that overall fundraising will beat the stated goal.

“We’re very confident we are going to blow that $300 million away,” Bertell said.

Another gift in the range of the amount contributed by Lennar Foundation could include naming rights for the cancer-centric hospital that will be adjacent to the Irvine outpatient center. Walker said conversations with potential donors have turned more “serious and significant” as construction in Irvine has advanced enough for City of Hope Orange County to show what’s underway.

“We believe the gift from Lennar will inspire all the people we’ve been talking to.”

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25 Post Event Survey Questions to Ask

Just like Joey from "Friends," we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback.

Without feedback, we would never be able to improve. And even though it's hard, feedback is a great way to measure success.

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't.

In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. And 80% report that attendee engagement and satisfaction were KPIs used for measuring event success.

To design a post event survey, you'll want to ask several types of questions -- from Yes/No, rating, to open-ended questions.

Below, let's review the best post event survey questions to ask.

Download free resources for executing your best event yet. [Free Kit]

1. How satisfied were you with the event?

First and foremost, it's important to ask attendees about their overall satisfaction with an event. You can also ask participants to rate specific things including the venue, date, speakers, vendors, catering, quality of sessions, amount of sessions, and more.

This will help you gauge specifically how well you did in each area, but also the overall satisfaction of attendees.

This is probably the first and most important question that is asked on most surveys. It's a great starting point for the specific questions that follow next.

2. What was your favorite experience or moment of the event?

This question should be open-ended and let the participants describe what they liked most about the event and why they liked that moment.

This will help you discover what you did right and what experiences are most valuable to your event attendees.

With this information, you can get an idea about how to plan events in the future and figure out if there's anything that a majority of your attendees agree with or want to see again.

3. What could we improve on?

Again, this will be an open-ended question that lets your participants give constructive feedback. While it's hard to hear sometimes, this will help you figure out what resonates with your audiences and what doesn't.

By tracking what audiences don't like, you can then improve and iterate future events so people don't have those barriers about attending your next event.

The point of getting feedback isn't just to receive positive feedback, but to figure out what isn't working as well.

4. How useful was the event?

This is a great question for figuring out how actionable the event content was. Did your attendees find the information useful? Did they learn anything? Were they able to apply something they learned from your event into their work flow?

Depending on the type of event you're holding, this can be a great way to figure out if people felt they got their money's worth.

5. Did the event meet your expectations?

Similar to the question above, this question measures if people got what they thought they were going to get. This answers the question, "Did my audience achieve their goal by attending this event?"

This should be an open-ended question that allows users to expand and explain why the event met their expectations, or why it didn't.

6. How likely would you be to attend our events in the future?

With this question, you'll learn how many people plan to keep up to date with your events. If they were generally satisfied, they'll say yes. If they weren't, they'll say no.

This does a good job of figuring out how well you marketed and sold your company as an authority and trustworthy leader in the industry.

7. Would you recommend our events to a friend or colleague?

Given that people are more likely to purchase a product their friend has shared with them and the importance of customer reviews, referrals are a great way to measure how satisfied your event attendees are.

Liking your event or products isn't enough -- do they like you enough to talk about you with their friends? That's the true mark of success for an event.

8. Did you have an opportunity and place to ask questions and participate?

Whether you provided online support or you had event helpers around the building, it's important to note whether attendees noticed that help and if they felt supported. When you run an event, there are bound to be questions about registration, access to certain workshops, and more.

This question lets you know that your audience knew where to go if they had a question. If they didn't feel like they had a space to ask questions, then you can do better about promoting your support channels.

9. What would have made this event better?

This is a great question to crowdsource event ideas from your target audience. What do they want to see? What gaps did they see in your event from competitors? With this question, you'll be able to brainstorm ways to improve your next event.

10. Why did you attend this event?

You can use this question as a way to inform your pre event marketing. This will let you know what your audience liked about your marketing and what they expected from you. This open-ended question will give you a chance to show up for your audience and give them what they want.

11. How did you hear about this event?

Again, this is a great way to evaluate your pre event marketing. Where are attendees learning about your event? What marketing channels are working best? What marketing channels aren't working at all?

This will tell you where to focus your pre event marketing for your next event and let you know places where you need to pay more attention and improve on.

12. Have you attended this event before?

A great metric to keep track of is how many repeat attendees you have coming to your regular or annual events. This will let you know how many people see the value in your event and want to continue attending.

Again, this metric will let you know where to focus your marketing efforts. Do you want to increase repeat attendance? Then perhaps you need to focus on the customer experience during the event. Do you have great repeat customers but not enough new acquisitions? This will let you know that you need to focus on pre event marketing channels.

13. Would you want to attend this event again in the future?

This question, while similar to one of the above, measures how likely someone is to attend the same event in the future. Do they see value in attending this event every year? Or do they feel like they got everything they needed?

Again, just like it's easier to retain customers than get new ones, it's easier to convince former participants to attend the same event again. This will reveal if your audience is excited about coming to your event in the future and then you can compare with the number of attendees who actually came back the next year.

14. Have you attended our other events before?

This question will let you know how many loyal followers you have. Are the people coming to your events in your community? Or are these new people who haven't heard of your brand before? This will help you measure where you're acquiring event attendees.

15. Were you satisfied with the amount of activities/workshops?

This is a specific question that measures satisfaction with the quantity of activities or workshops available to attendees. Essentially, was there enough for your participants to do during the event. Or was there too much? Either way, this question is important to figure out if you and your audience are aligned on what content they want.

16. Were you satisfied with the quality of the content?

Once you know how much content to offer your audience, it's time to ask about the quality of the content. Did they find the information helpful? Was this worth paying for? This will help establish trust with your audience that you can present high quality content and information that they find valuable and useful.

This will also help you gauge what content your audience is interested in. If they were not satisfied with the quality, it could be because the type of content, the speakers, or the way it was presented.

17. How helpful was the staff at the event?

This is an excellent question that will help you figure out how your staff performed during this event. When attendees asked questions or used support, was the staff friendly and helpful? Or was there a staffing issue?

This will help you figure out how quickly issues were resolved and if participants enjoyed their experience.

18. What was your biggest takeaway from the event?

Again, this helps you determine what people were able to learn from your event and what they got out of it. Does that align with your goals for the event? If not, this is a great way to learn what people took away from your event and what they expected.

19. How satisfied were you with the virtual experience?

If you're holding a virtual event, it's important to add post event questions that measure the success of the virtual experience.

You can leave this as a rating and/or an optional open-ended question to let people explain why they were or were not satisfied with the virtual experience. Attendees might comment on the ease of navigation or the audio quality, for instance.

20. What were your favorite virtual features?

If you offered any special online features or an event app, this is the place to figure out what your attendees thought about those features. This lets you measure the success of your virtual platform overall -- did this platform provide features that your audience liked? Or were there other features they wished were available?

21. How easy to navigate was the platform for the event?

Similarly, this question is meant to measure the effectiveness of your online platform for your virtual events. If the platform isn't intuitive or easy for participants to use, then they probably won't consider coming back for your other events. This will help you gauge if improvements need to be made to the online experience.

22. How satisfied were you with the networking opportunities provided?

Lots of marketing events are meant to allow networking and a lot of people attend these events to network with other professionals. If networking is something that your audience wants from you, it's important to measure the success of your networking opportunities.

This can be a rating question or an open-ended question so your attendees can elaborate on what they liked about the networking opportunities or didn't like.

23. What topics would you want to see more of at future events?

Again, it's always a good idea to learn what content your audience wants to see. How can you figure that out? Just ask.

In your survey, you can ask what type of topics they're interested in learning about in the future. This will also give you new perspectives and content ideas for your next event.

24. How did this event impact your perception of our company?

This is a great question for learning how effective your brand story and messaging is at your event. Is your branding clear through your event marketing materials? How does it fit in to the larger strategic picture? This question will let you track how effective your event was in terms of branding.

25. Please share any additional comments, thoughts, suggestions for future events.

Of course, ending with an open-ended question where participants can leave feedback on any area is a best practice. You want your attendees to feel like they can tell you their overall thoughts and opinions.

Hopefully the questions in your survey got your attendees thinking and they might also feel like there are other topics to cover. Since you can't ask every question you'd probably like to, this helps you figure out what's important to your audience.

Post event surveys are mainly used to measure how successful an event was. These surveys will give you information that you need to improve future events.

Now, post event survey questions aren't the only type of surveys you'll want to send out. You might consider also sending a pre-event survey. A pre-event survey will help you measure your current event marketing, see what got people excited about the event in the first place, and how to tailor the event to the actual attendees.

Here are some examples of what that might look like.

1. How did you hear about this event?

This question is great to ask either before or after an event. You could send this in a pre event survey to figure out what marketing channels are working the best. This will help you make changes to your budget and priorities when you continue marketing the event.

2. What are you most excited about?

With this pre event question, you can gauge what people are most looking forward to. Again, this will help inform your marketing budget and priorities so you can fulfill any customer expectations.

3. Have you attended this event before?

Similar to the first question, this can be asked before or after an event. The reason to find this out before an event is to see if you are getting a lot of repeat attendees or if you need to do more marketing to previous attendees.

4. Why did you choose to attend this event?

This is a great question to ask before an event because it will tell you what people are most looking forward to. This will help you prepare for an event so you can deliver on what people are expecting.

5. Do you have special accommodations you would like us to be aware of?

Logistically, this is important to know. If you don't have a lot of attendees, and accommodations need to be made, then you should be aware of what those accommodations are. If you're holding a larger event, you need to consider the type of accommodations you'll need to make for various attendees.

6. Was there any event information that was difficult for you to find?

Again, this will help you make adjustments to the pre event and registration process while it's still going on. This should help you get more registrants, ultimately, because you can pivot your strategy in real time.

7. Which social media platform do you use the most?

If you don't have a plan for how you're going to communicate with your attendees during the event, social media is a great option. But what platform would work best? You can use a pre event survey to learn what social media platforms your audience uses the most, so you can provide helpful information during your event.

Conducting pre or post event surveys is an important part of measuring the success of your event team and marketing team. To do this, you can use a survey tool, like HubSpot. Regardless of the tool you use, remember that the goal of sending a survey is to receive both positive and constructive feedback so that you can improve your event marketing and events.

Event Marketing


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Scott Alexander gets Dodgers’ final bullpen job over Dennis Santana

LOS ANGELES ― Left-hander Scott Alexander snagged the Dodgers’ final bullpen spot, the only outstanding question as the Dodgers prepare their Opening Day roster. The regular season begins Thursday in Denver against the Colorado Rockies.

Manager Dave Roberts called the choice “a very, very difficult decision.”

“We thought Dennis (Santana) had a great spring, really impressed with his progress, command, all that stuff,” he said. “It’s just more of a numbers game. We felt right now Scott has earned that roster spot.”

Alexander allowed 10 hits and four runs in 7-2/3 spring innings, a 4.70 earned-run average. He’ll join David Price and Victor Gonzalez as the only southpaws in the Dodgers’ eight-man bullpen. Handedness was a factor in the decision, Roberts said.

Alexander, 31, has a 3.18 ERA across 193 relief appearances in six MLB seasons, the last three with the Dodgers.

Santana has allowed nine hits in 8-1/3 innings this spring. He was scheduled to make his team-leading ninth appearance of spring training in Tuesday’s Freeway Series finale against the Angels.

The 25-year-old made a career-high 12 appearances out of the Dodgers’ bullpen last season, going 1-2 with a 5.29 ERA. He’ll be on the Dodgers’ taxi squad for the four-game series against the Rockies. So will catcher Keibert Ruiz, outfielder DJ Peters and reliever Garrett Cleavinger.

The Dodgers will carry 13 position players and 13 pitchers on their active roster for the season-opening series, including three starting pitchers who will begin the season in the bullpen: Price, Jimmy Nelson and Tony Gonsolin.

Rockies manager Bud Black told reporters Tuesday that his Opening Day roster will feature 12 position players and 14 pitchers.

THE MARATHON BEGINS

Every major league front office is contemplating how best to manage a pitching staff over 162 games in 2021 – 102 games longer than the pandemic-shortened 2020 season. Only two teams, the Dodgers and Rockies, face the additional challenge of pitching at Coors Field to begin the season.

Baseball’s most hitter-friendly park frequently turns every nine-inning game into a relay race for pitchers. No Dodger pitcher has thrown more than 100 pitches in a start at Coors Field since 2018. What’s the expectation for Clayton Kershaw, Trevor Bauer, Walker Buehler, and Julio UrĂ­as?

“I’m hesitant to put expectations or even limits on our guys,” Roberts said. “For us, the messaging is go as hard as you can as long as you can. We’ve got a lot of guys behind them. Obviously knowing it’s a good lineup, it’s a tough place to pitch historically, but we’ve just got to score more runs than they do. I feel confident with the guys we’re running out there.”

ALSO

A billboard erected by the Dodgers fan club Pantone 294 near Fenway Park thanking the Boston Red Sox for trading Mookie Betts caught the attention of one interested party: Mookie Betts. “I just laughed,” Betts said. “Obviously I didn’t have anything to do with that. It’s just funny.” … Betts declined to comment when asked if he has been vaccinated against COVID-19. “That whole vaccine is a personal decision. I’d like to just leave it in the clubhouse,” he said. … Former Dodgers first baseman Adrian Gonzalez signed with the expansion Guadalajara Mariachis of the Mexican League. Gonzalez, 39, hopes to play for Team Mexico in the upcoming Summer Olympics. … Former SportsNet LA reporter Alanna Rizzo is returning to MLB Network, where she will be a regular contributor on Christopher Russo’s “High Heat” show. Rizzo will provide news and commentary during the weekday show. Rizzo was an MLB Network reporter prior to joining the Dodgers’ regional sports network in 2014.

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