Friday, March 5, 2021

Whiting Ranch remains closed by mountain lion activity

On Wednesday, Ranger Candi Hubert headed out into Whiting Ranch Wilderness Park to check trails, brush and wildlife cameras for evidence mountain lions were still hanging around.

It’s a task the supervising ranger has done daily since the wilderness park near the community of Foothill Ranch was shut down on Feb. 7 after a mountain lion approached a young child walking with his parents in a park area known as Four Corners.

  • A mountain lion captured by a wildlife camera in Whiting Ranch Wilderness Park on Wednesday, February 24, 2021 at 5:16 p,m. The park remains closed due to an uptick in mountain lion activity. (Courtesy OC Parks)

  • A mountain lion sighting sign at the temporarily closed entrance to the Whiting Ranch Wilderness Park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

  • Barricades block the entrance to the temporarily closed Whiting Ranch Wilderness Park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

  • Whiting Ranch Wilderness Park Supervising Ranger Candi Hubert stands by the temporarily closed entrance to the park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

  • The temporarily closed entrance to the Whiting Ranch Wilderness Park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

  • Whiting Ranch Wilderness Park Supervising Ranger Candi Hubert locks the gate to the temporarily closed entrance to the park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

  • The temporarily closed entrance to the Whiting Ranch Wilderness Park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

  • A mountain lion sighting sign at the temporarily closed entrance to the Whiting Ranch Wilderness Park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

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A park maintenance worker, who saw the big cat “sling down” before walking toward the 6-year-old, scared the animal off and back into nearby brush by driving his truck toward it and loudly honking.

The lion’s actions were determined to be “bold,” said John Gannaway, who oversees OC Parks’ wilderness areas, and the Department of Fish and Wildlife was notified and the park gates shut. UC Davis’ Wildlife Health Center is also lending its expertise.

It’s been nearly four weeks and Whiting Ranch remains closed – the longest the park has been off limits following a mountain lion incident that wasn’t a fatal attack.

When in January 2020 a mountain lion was killed after it injured a 3-year-old Lake Forest boy and hid in a tree, the park was reopened two days later.  In 2004, when a mountain lion attacked and killed a mountain biker, Whiting Ranch was closed for five to six weeks while officials waited for the results of a necropsy to verify the cat that was put down was the cat involved in the incident.

The history of mountain lion attacks in California is overall pretty low, with 16 attacks recorded in 100 years – three of them were fatal, including the bike rider in Whiting Ranch.

There are an estimated 4,000 to 6,000 mountain lions in California.

“It’s a judgment call,” Gannaway said of how much longer the park might be kept closed to the public, which has seen a 70% jump in popularity in recent months during the pandemic. “We want a little bit of time to better evaluate what’s going on, especially now that we have UC Davis collaborating with us.

“We’re not interested in keeping the park closed long-term,” he said. “We need time to evaluate the photo images and get back to the Department of Fish and Wildlife and UC Davis and talk more. If we do open, what strategies should we have in place?”

The UC Davis group is headed up by Dr. Winston Vickers, who has studied mountain lions in California for decades. At his urging, park rangers have put out more wildlife cameras, which have shown near-daily sightings, officials said.

The increased cat activity could be a result of the recent Bond and Silverado fires that burned through some of the mountain lions’ nearby terrain. Their range extends into the Santa Ana Mountains.

At least two male cats, one juvenile and an adult, have been seen on camera. Territory for a male lion to roam is about 125 to 150 square miles, a female needs about 75 square miles, Vickers said.

“Whiting might be an area where territories overlap,” Vickers said. “You’d rarely have more than two lions who would use the park.”

As part of the ongoing investigation, rangers are mapping where they are finding tracks and watching the cats’ behavior. They not only look along trails, but also in dense brush and through vegetation. There is some evidence a deer was recently killed, which might have kept the cats around a bit longer.

“Unless they’re there to feed on a kill, they’ll roam,” said Vickers. “It’s never been my experience that they stay around for a long time – even on a deer kill. They’d be there for about a week and then move on.”

Vickers said most of the camera photos show the lions active at night, which he calls encouraging and evidence of appropriate behavior.

He also said the length of the closure should have given the cats time to move on, but it might also be making it more attractive for them to stick around with the park devoid of people.

“It’s a catch 22,” he said.

When the park does open, Gannaway said it will include a more robust effort in getting the public educated on appropriate behavior in the wilderness area. That might include rangers stopping to talk with people more and outreach to underline the fact that those visiting the park are entering a known lion habitat.

“The key thing is for people to remember that it is a wilderness park and take it as such,” Vickers said. “People need to hike and bike with that awareness and know ahead of time what to do.”

With more homes being built, the mountain lions’ territory is diminishing all across Southern California. Since Christmas, the Santa Ana Mountain population has been reduced by six cats.  Three adults were killed, two by car and one by fire.

A female mountain lion struck on Antonio Parkway left two orphaned female kittens; one was also struck by a car, but not killed. She and her sister were taken to Dr. Scott Weldy, a wildlife veterinarian in Lake Forest. He is treating the injured kitten, and placed the other orphan into a rehabilitation center from where it will be released back to the wild.

Weldy also treated another injured kitten that was struck on the 241 toll road on Christmas Day. The animal was so young it can’t be released into the wild, he said.

“The population is so fragile and in a sense, the decline is alarming,” Weldy said. “It does emphasize how these guys are at risk.”

He applauds the closure at Whiting Ranch so there is less chance of interaction with a human that could get one of the big cats in trouble.

He would also support a longer-term closure, he said. “It’s not a bad idea to keep it closed and give the cats a place to live.”

“People can go everywhere,” he said. “They can take bikes, cars and planes. Right now, it’s the only place cats have.”

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Festival Pass: Talking with Serj Tankian, more drive-in shows and a Scarypoolparty

Festival Pass is a newsletter that lands in your inbox weekly. But during prime festival season you get bonus editions, too! Subscribe now.


As much as I can fall down the rabbit hole of TikTok videos (I fully admit I lost a few hours to the recent resurgence of Boney M.’s “Rasputin” dance trend on the app), my first music video love will always be those that MTV played constantly in the ’80s.

And I am truly delighted when I come across a lost gem of a popular song where I have little recollection of the truly bizarre video.

Last week, colleague Peter Larsen brought the video for Billy Ocean’s “Loverboy” to my attention. I definitely knew the song, but I did not remember the video that looks like someone had a crazy dream in a knockoff Star Wars cantina.

Back in this decade, we have lots of new music, livestreams and more drive-in shows on the way.

System of a Down frontman Serj Tankian’s solo EP, “Elasticity,” drops on March 19 and his documentary, “Truth to Power,” was released to select theaters and limited streaming on Feb. 19, but will be available for video on demand on April 27. (Photo by George Tonikian)

Musically active 

Serj Tankian, best known as the frontman for System of a Down, makes the rest of us look like we haven’t been doing a whole lot during the pandemic. Tankian has a solo EP on the way, produced a documentary called “Truth to Power,” has been scoring video games and documentaries and continued his political and humanitarian activism.

Sign up for our Festival Pass newsletter. Whether you are a Coachella lifer or prefer to watch from afar, get weekly dispatches during the Southern California music festival season. Subscribe here.
Los Angeles trio Ellas will perform modern boleros as part of Boleros De Noche, a virtual concert on March 5 that celebrates the Latin romantic ballads known as boleros. (Photo courtesy Ellas)

Love language

Cozy up for a night in with some romantic music with the latest installment of the Boleros De Noche concert series on Friday. The show, which will feature Ellas and Las Hermanas Garcia, will be available to watch through the weekend.

Electronic artist Deadmau5 will be part of the two-day Rock ‘N’ Relief: Live Stream Concert Series happening March 5-6, which will benefit CORE in an effort to bring COVID-19 vaccines and testing to low-income communities throughout Los Angeles. (Photo by Leah Sems)

Concert with a cause 

This weekend, the Rock ‘N’ Relief: Live Stream Concert Series will feature Foo Fighters, Deadmau5, Carly Simon, Sheryl Crow, Ziggy Marley, Macy Gray, James Blunt, Perry Farrell and others. The charity event will benefit multiple COVID-19 vaccination and testing programs, including mobile COVID-19 vaccination in low-income communities around L.A.

Scarypoolparty is the stage name of Alejandro Aranda, the 26-year-old singer-songwriter from Pomona who finished second on “American Idol” in May 2019. His new EP “Los Angeles,” will be out March 26. (Photo by Bex Griffin)

L.A. story

Pomona’s own Alejandro Aranda, who you might remember from his time on “American Idol” in 2019, has a new EP on the horizon. Recording again as Scarypoolparty, the new release is inspired by Los Angeles and out March 26.

Los Angeles electronic music duo ARMNHMR will bring its show Infinite Skies: SoCal to City National Grove of Anaheim’s Drive-In OC Friday, March 26 and Saturday, March 27. (Photo courtesy of ARMNHMR)

Roll on up

The Drive-In OC concert series in Anaheim has added more electronic music shows to its schedule. Desert Hearts, with Mikey Lion, Lee Reynolds, Marbs and Porky, will have a night of techno on March 19. A week later, L.A.’s ARMNHMR will perform on March 26 and 27. Find out how to get tickets.


Get Festival Pass delivered to your inbox weekly.

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Festival Pass: Talking with Serj Tankian, more drive-in shows and a Scarypoolparty

Festival Pass is a newsletter that lands in your inbox weekly. But during prime festival season you get bonus editions, too! Subscribe now.


As much as I can fall down the rabbit hole of TikTok videos (I fully admit I lost a few hours to the recent resurgence of Boney M.’s “Rasputin” dance trend on the app), my first music video love will always be those that MTV played constantly in the ’80s.

And I am truly delighted when I come across a lost gem of a popular song where I have little recollection of the truly bizarre video.

Last week, colleague Peter Larsen brought the video for Billy Ocean’s “Loverboy” to my attention. I definitely knew the song, but I did not remember the video that looks like someone had a crazy dream in a knockoff Star Wars cantina.

Back in this decade, we have lots of new music, livestreams and more drive-in shows on the way.

System of a Down frontman Serj Tankian’s solo EP, “Elasticity,” drops on March 19 and his documentary, “Truth to Power,” was released to select theaters and limited streaming on Feb. 19, but will be available for video on demand on April 27. (Photo by George Tonikian)

Musically active 

Serj Tankian, best known as the frontman for System of a Down, makes the rest of us look like we haven’t been doing a whole lot during the pandemic. Tankian has a solo EP on the way, produced a documentary called “Truth to Power,” has been scoring video games and documentaries and continued his political and humanitarian activism.

Sign up for our Festival Pass newsletter. Whether you are a Coachella lifer or prefer to watch from afar, get weekly dispatches during the Southern California music festival season. Subscribe here.
Los Angeles trio Ellas will perform modern boleros as part of Boleros De Noche, a virtual concert on March 5 that celebrates the Latin romantic ballads known as boleros. (Photo courtesy Ellas)

Love language

Cozy up for a night in with some romantic music with the latest installment of the Boleros De Noche concert series on Friday. The show, which will feature Ellas and Las Hermanas Garcia, will be available to watch through the weekend.

Electronic artist Deadmau5 will be part of the two-day Rock ‘N’ Relief: Live Stream Concert Series happening March 5-6, which will benefit CORE in an effort to bring COVID-19 vaccines and testing to low-income communities throughout Los Angeles. (Photo by Leah Sems)

Concert with a cause 

This weekend, the Rock ‘N’ Relief: Live Stream Concert Series will feature Foo Fighters, Deadmau5, Carly Simon, Sheryl Crow, Ziggy Marley, Macy Gray, James Blunt, Perry Farrell and others. The charity event will benefit multiple COVID-19 vaccination and testing programs, including mobile COVID-19 vaccination in low-income communities around L.A.

Scarypoolparty is the stage name of Alejandro Aranda, the 26-year-old singer-songwriter from Pomona who finished second on “American Idol” in May 2019. His new EP “Los Angeles,” will be out March 26. (Photo by Bex Griffin)

L.A. story

Pomona’s own Alejandro Aranda, who you might remember from his time on “American Idol” in 2019, has a new EP on the horizon. Recording again as Scarypoolparty, the new release is inspired by Los Angeles and out March 26.

Los Angeles electronic music duo ARMNHMR will bring its show Infinite Skies: SoCal to City National Grove of Anaheim’s Drive-In OC Friday, March 26 and Saturday, March 27. (Photo courtesy of ARMNHMR)

Roll on up

The Drive-In OC concert series in Anaheim has added more electronic music shows to its schedule. Desert Hearts, with Mikey Lion, Lee Reynolds, Marbs and Porky, will have a night of techno on March 19. A week later, L.A.’s ARMNHMR will perform on March 26 and 27. Find out how to get tickets.


Get Festival Pass delivered to your inbox weekly.

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Festival Pass: Talking with Serj Tankian, more drive-in shows and a Scarypoolparty was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

Lawmakers, county assessors seek clarity, delay on Prop. 19 provisions

Two California senators and the state’s 58 county assessors are seeking clarification on the implementation of a new property tax measure, and they’re hoping to delay a provision that makes it more costly for children to inherit some homes from their parents.

Proposition 19, narrowly approved by voters in November, took effect Feb.16. It allows California homeowners who are over the age of 55, disabled or victims of natural disasters to transfer their existing property tax base to a replacement home in the state, even if the new home is more expensive.

But tucked inside the bill is a provision that repealed Prop. 58, a 1986 constitutional amendment that said parents could transfer ownership of any home to their children without a change to the property tax bill.

Under Prop. 19, properties that are not farms or the principal home of the child within a year would be reassessed at current market value when the title changes hands. That would also apply to a child who chooses to keep the property as a second home, vacation home or rental property.

Any of those scenarios would likely hike property taxes by thousands of dollars when a home is transferred from parents to children, or in some cases, from grandparents to grandchildren.

Prop. 19 was backed by the California Association of Realtors, which supported the measure with $35.7 million. The industry group, which benefits from home sales, saw a barrier for older residents who either wanted to downsize or move but wouldn’t because they were locked into a low tax rate on their longtime homes.

Senate Bill 668, authored by Sen. Patricia Bates, R-Laguna Nigel in partnership with the Howard Jarvis Taxpayers Association, would delay implementation of the property inheritance provision until Feb. 16, 2023.

A two-year delay, Bates said, would give the state time to assess the issues. Families would also have additional time to seek professional advice on how a property transfer might affect potential tax liabilities.

“While Prop. 19 is now law, the measure is silent on some issues regarding implementation,” Bates said in a statement, adding that it’s not always possible for family members to quickly relocate — particularly amid the COVID-19 pandemic.

The bill is awaiting referral to a Senate policy committee.

Sen. Robert M. Hertzberg, D-Van Nuys, hopes to bring clarity to Prop. 19 through Senate Bill 539, which he introduced last month.

County assessors, the legislation says, “need explicit authority” to administer the new law, and property owners need clarity to make informed estate planning decisions.

The bill is set for a hearing in the Senate Appropriations Committee on Monday.

Los Angeles County Assessor Jeffrey Prang said his office has no clear guidance on how to implement portions of Prop. 19, a measure he says was “hastily written at the end of the legislative session with confusing and conflicting language.”

“We spent the Christmas holiday combing through the measure to come up with an inventory of the deficiencies,” he said.

The California Assessors’ Association and Board of Equalization crafted a detailed legislative package with proposed changes to Prop. 19 on a variety of issues, including what properties are eligible for transfer, who is eligible and what the application process is. The package has failed to gain traction.

Prang offered an example of how Prop. 19 can be confusing.

“Suppose you are going to inherit your mother’s house and that property tax base as well,” he said. “What happens if she develops Alzheimer’s and is living in a memory-care facility? Under Prop. 19, you would not qualify to inherit that property because that would not be her primary residence.”

The situation would be equally unwieldy if multiple siblings inherited a home, Prang said.

“The law says that must become your primary residence,” he said. “That means they would all have to move into the house, which is absurd.”

Prang expressed his frustration in a letter sent last month to the Los Angeles County Board of Supervisors.

“Assessors are likely to interpret some portions of Proposition 19 differently from county to county,” he wrote, adding that legislative action taken may later “invalidate, supersede, modify intermittently, or retroactively contradict those interpretations.”

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Chargers GM Tom Telesco shifts focus from offensive line to other needs

Chargers general manager Tom Telesco predictably didn’t reveal his free agency and draft strategies during his annual NFL Scouting Combine media availability on Thursday, but he did provide tidbits in a unique way.

With the combine canceled this year because of the COVID-19 pandemic, Telesco deflected specific questions from his office in Costa Mesa. But instead of discussing positional needs for improving the roster, Telesco listed situational areas and statistical categories of concern.

Telesco mentioned the lack of efficiency from the running game last season and how that hurt the offense in the red zone and goal-to-goal situations. With the Chargers losing seven one-score games in 2020, improving the rushing game’s efficiency could be what they need for becoming a playoff team after a 7-9 season.

But Telesco made it clear that focusing on one area will not make all the difference for the Chargers in 2021.

“I don’t know if we’re just a better offensive line away from winning a championship,” Telesco said. “We’re trying to build a whole football team.”

From the public’s perspective, it seems many want the Chargers to improve the offensive line for star quarterback Justin Herbert. Many draft experts and analysis stories have Telesco’s team taking an offensive lineman with the No. 13 overall pick in April’s draft and signing a top free agent when the legal tampering period opens March 15.

Telesco declined to say if he’s prioritizing the offensive line this offseason, but upgrading that unit would likely improve the rushing game’s efficiency.

“You can’t really look at one spot and say, ‘Look, if we just fix this one thing we’ll be playing for a championship,’” Telesco said. “It doesn’t work like that. We’re looking to try to build the best balanced football team we can.”

Telesco also wants the defense to apply more pressure on quarterbacks and increase takeaway opportunities, which would assist the Chargers in two-minute situations during one-score games. As for the special teams, Telesco wants to see better field position for a unit that mightily struggled last season.

All these concerns will be on Telesco’s mind when making personnel decisions this offseason. But Telesco knows the offensive line needs improvement, and the draft might be a good way of doing that.

“Overall, I was talking to somebody yesterday that I think it’s a deep draft,” Telesco said about the offensive line prospects for the upcoming draft. “I really do. But I don’t know if the whole offensive line is deep in the draft, but there are certain areas that are better than others, but we probably look at it differently than you would.

“I know the focus is on the first round, but we’re looking through all seven rounds and trying to see where the depth is at different positions. But yeah, looks pretty good.”

POTENTIAL CUTS

Telesco guessed that many notable veterans from other teams will be released before the new league starts on March 17 because the salary cap was drastically lowered for the 2021 season.

The Chargers have the option of keeping most of their veteran players with a high salary cap hit because they have a projected $25.3 million in cap space, according to OvertheCap.com. But Telesco didn’t rule out the possibility of making his own notable cuts.

“You try to keep as many options open as possible, but yeah, we’re in a better situation than most, which is good to know,” Telesco said. “It gives us some flexibility, but it’s not like we have so much cap space that we can be overly aggressive in free agency.”

NO DECISION ON HENRY

Telesco didn’t rule out the possibility of using the franchise tag on tight end Hunter Henry for a second consecutive season.

He mentioned Henry’s importance to the team, but also noted that the salary cap could make it difficult to use the franchise tag on him. The Chargers have until Tuesday to make that decision.

If the Chargers don’t use the franchise tag, Henry will become a free agent on March 17 if they don’t agree on a long-term contract extension before then. If Henry gets tagged, his projected salary for 2021 would be around $12.7 million, which would take a chunk of the team’s free cap space.

“We’re just leaving all the options open right now,” Telesco said. “Obviously, this year where the cap is, it makes it more difficult than other years, but I think we gotta keep all doors open at this point.

“(Henry is) a big part of the football team and love how he plays the game. He fits what we do on the field, off the field and he’s a high-level player.”

MIKE WILLIAMS’ FUTURE

Telesco had a similar response when asked about wide receiver Mike Williams’ contract situation.

The No. 7 overall pick of the 2017 draft is heading into the final year of his rookie contract with a base salary of $15.6 million for the 2021 season.

Agreeing to a long-term contract extension with Williams would likely give the Chargers some cap-space flexibility, but Telesco isn’t viewing it that way.

He credited Williams for making big plays, despite not seeing many targets the past two seasons. Williams is regarded as a clutch player and arguably the best jump-ball receiver in the NFL, but he lacks the statistical numbers that tend to lead to Pro Bowl appearances and other yearly awards.

“We’re going to keep all options open,” Telesco said. “Mike has done a heck of a job for us. I think he’s a really, really high-level football player. The opportunities that he gets, he makes big plays for us, and it’s not necessarily his fault that he’s got Keenan Allen on one side and he’s got Hunter Henry at tight end and Austin Ekeler at running back.

“We only have one football to go around, but Mike is a very talented high-level football player in this league.”

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Whiting Ranch remains closed by mountain lion activity

On Wednesday, Ranger Candi Hubert headed out into Whiting Ranch Wilderness Park to check trails, brush and wildlife cameras for evidence mountain lions were still hanging around.

It’s a task the supervising ranger has done daily since the wilderness park near the community of Foothill Ranch was shut down on Feb. 7 after a mountain lion approached a young child walking with his parents in a park area known as Four Corners.

  • A mountain lion captured by a wildlife camera in Whiting Ranch Wilderness Park on Wednesday, February 24, 2021 at 5:16 p,m. The park remains closed due to an uptick in mountain lion activity. (Courtesy OC Parks)

  • A mountain lion sighting sign at the temporarily closed entrance to the Whiting Ranch Wilderness Park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

  • Barricades block the entrance to the temporarily closed Whiting Ranch Wilderness Park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

  • Whiting Ranch Wilderness Park Supervising Ranger Candi Hubert stands by the temporarily closed entrance to the park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

  • The temporarily closed entrance to the Whiting Ranch Wilderness Park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

  • Whiting Ranch Wilderness Park Supervising Ranger Candi Hubert locks the gate to the temporarily closed entrance to the park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

  • The temporarily closed entrance to the Whiting Ranch Wilderness Park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

  • A mountain lion sighting sign at the temporarily closed entrance to the Whiting Ranch Wilderness Park in Foothill Ranch on Wednesday, March 3, 2021. The park remains closed due to an uptick in mountain lion activity after a juvenile lion targeted a young child in the park on February 7th. Rangers have been looking for prints and tracking the lion’s activities with help from experts at Fish and Wildlife and UC Davis. (Photo by Mark Rightmire, Orange County Register/SCNG)

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A park maintenance worker, who saw the big cat “sling down” before walking toward the 6-year-old, scared the animal off and back into nearby brush by driving his truck toward it and loudly honking.

The lion’s actions were determined to be “bold,” said John Gannaway, who oversees OC Parks’ wilderness areas, and the Department of Fish and Wildlife was notified and the park gates shut. UC Davis’ Wildlife Health Center is also lending its expertise.

It’s been nearly four weeks and Whiting Ranch remains closed – the longest the park has been off limits following a mountain lion incident that wasn’t a fatal attack.

When in January 2020 a mountain lion was killed after it injured a 3-year-old Lake Forest boy and hid in a tree, the park was reopened two days later.  In 2004, when a mountain lion attacked and killed a mountain biker, Whiting Ranch was closed for five to six weeks while officials waited for the results of a necropsy to verify the cat that was put down was the cat involved in the incident.

The history of mountain lion attacks in California is overall pretty low, with 16 attacks recorded in 100 years – three of them were fatal, including the bike rider in Whiting Ranch.

There are an estimated 4,000 to 6,000 mountain lions in California.

“It’s a judgment call,” Gannaway said of how much longer the park might be kept closed to the public, which has seen a 70% jump in popularity in recent months during the pandemic. “We want a little bit of time to better evaluate what’s going on, especially now that we have UC Davis collaborating with us.

“We’re not interested in keeping the park closed long-term,” he said. “We need time to evaluate the photo images and get back to the Department of Fish and Wildlife and UC Davis and talk more. If we do open, what strategies should we have in place?”

The UC Davis group is headed up by Dr. Winston Vickers, who has studied mountain lions in California for decades. At his urging, park rangers have put out more wildlife cameras, which have shown near-daily sightings, officials said.

The increased cat activity could be a result of the recent Bond and Silverado fires that burned through some of the mountain lions’ nearby terrain. Their range extends into the Santa Ana Mountains.

At least two male cats, one juvenile and an adult, have been seen on camera. Territory for a male lion to roam is about 125 to 150 square miles, a female needs about 75 square miles, Vickers said.

“Whiting might be an area where territories overlap,” Vickers said. “You’d rarely have more than two lions who would use the park.”

As part of the ongoing investigation, rangers are mapping where they are finding tracks and watching the cats’ behavior. They not only look along trails, but also in dense brush and through vegetation. There is some evidence a deer was recently killed, which might have kept the cats around a bit longer.

“Unless they’re there to feed on a kill, they’ll roam,” said Vickers. “It’s never been my experience that they stay around for a long time – even on a deer kill. They’d be there for about a week and then move on.”

Vickers said most of the camera photos show the lions active at night, which he calls encouraging and evidence of appropriate behavior.

He also said the length of the closure should have given the cats time to move on, but it might also be making it more attractive for them to stick around with the park devoid of people.

“It’s a catch 22,” he said.

When the park does open, Gannaway said it will include a more robust effort in getting the public educated on appropriate behavior in the wilderness area. That might include rangers stopping to talk with people more and outreach to underline the fact that those visiting the park are entering a known lion habitat.

“The key thing is for people to remember that it is a wilderness park and take it as such,” Vickers said. “People need to hike and bike with that awareness and know ahead of time what to do.”

With more homes being built, the mountain lions’ territory is diminishing all across Southern California. Since Christmas, the Santa Ana Mountain population has been reduced by six cats.  Three adults were killed, two by car and one by fire.

A female mountain lion struck on Antonio Parkway left two orphaned female kittens; one was also struck by a car, but not killed. She and her sister were taken to Dr. Scott Weldy, a wildlife veterinarian in Lake Forest. He is treating the injured kitten, and placed the other orphan into a rehabilitation center from where it will be released back to the wild.

Weldy also treated another injured kitten that was struck on the 241 toll road on Christmas Day. The animal was so young it can’t be released into the wild, he said.

“The population is so fragile and in a sense, the decline is alarming,” Weldy said. “It does emphasize how these guys are at risk.”

He applauds the closure at Whiting Ranch so there is less chance of interaction with a human that could get one of the big cats in trouble.

He would also support a longer-term closure, he said. “It’s not a bad idea to keep it closed and give the cats a place to live.”

“People can go everywhere,” he said. “They can take bikes, cars and planes. Right now, it’s the only place cats have.”

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Whiting Ranch remains closed by mountain lion activity was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

Thursday, March 4, 2021

The Future of Advertising [Expert Predictions & Data]

In a world of banner blindness, I'm sure you're concerned about the future of advertising. If you're in marketing, I'll bet it's one of your bigger concerns.

But it's a new dawn and it's a new day. And as technology and advertising continue to evolve, so will your strategies.

Below, let's dive into the future of digital, mobile, video, and TV advertising.

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Future of Digital Advertising

Let's start out with some stats:

  • 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general (HubSpot)
  • 42% of consumers feel that ads across digital media are irrelevant to their needs, an increase of 10% since last quarter (RevJet)
  • 73% of consumers dislike companies with repetitive messaging, representing a 15% increase in negative sentiment quarter over quarter (RevJet)
  • 62% of companies have, or plan to have, an omni-channel marketing strategy (AdWeek)
  • Conversion rates actually increase the more users see an ad within remarketing campaigns (WordStream)
  • Nearly all ad buyers expect digital advertising to comprise more than 50 percent of their total marketing budget in two years (Accenture)
  • Today, buyers and sellers on average use programmatic for only 17 percent of their inventory. Within two years, that will more than double (Accenture)
  • Digital advertisers believe automation would have an impact on achieving their goals (Forrester)
  • Consumers are are more likely to engage with brands that advertise beside legitimate content, are less likely to engage with brands that advertise next to false, objectionable or inflammatory content, would stop using a brand or product if they viewed the brand's advertising next to false, objectionable or inflammatory content, and believe that advertisers bear responsibility for ensuring their digital ads run beside trustworthy content (The Harris Poll)

So what does this mean for the future of digital advertising? Essentially, it means that ads continue to need to be personalized. Once you have the consent of your consumers to use their data, you need to use that data effectively so you can create the right ads.

Additionally, you shouldn't just focus on one area of advertising. You should have an omni-channel, multi-device approach.

When you're going back to the drawing board for your digital advertising strategies, remember that remarketing continues to be a good strategy to reach users and programmatic advertising is on the rise.

Now that we've looked at digital advertising as a whole, let's dive into more specifics. What will mobile advertising look like in the future?

Future of Mobile Advertising

Here are the stats:

  • 85% of advertisers and 72% of publishers are currently utilizing programmatic advertising (IAB)
  • Nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads (eMarketer)
  • When asked to specify which mobile ad types were annoying, 73% said ads that pop over the entire screen were the worst (HubSpot)
  • Mobile users value search ads compared to others likely because they're relevant to their information needs (HubSpot)
  • Twitter ads are 11% more effective than TV ads during live events. (Twitter)
  • In 2019, mobile advertising spending worldwide amounted to 189 billion U.S. dollars and it is expected to surpass 240 billion dollars by 2022 (Statista)
  • Mobile advertising has been rapidly growing in the past couple of years, but it is expected to slow down to about 10.4 percent by the end of 2022 (Statista)

At the end of the day, programmatic mobile ad spend is increasing, as in-app ads dominate. Automation in mobile advertising will continue to rise as well.

Additionally, when it comes to mobile advertising, you might want to consider search ads instead of banner ads, since they create a better user experience.

Now, let's take a closer look at video advertising.

Future of Video Advertising

Let's look at the stats:

  • Consumers do not find value in watching video ads if they don’t have to. 100% of respondents reported they will always skip ads when given the opportunity (RevJet)
  • The pandemic has overwhelmingly increased the amount of online video people watch (Wyzowl)
  • Marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding (Wyzowl)
  • 87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015 (Wyzowl)
  • In 2019, video was the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot)

Video remains to be one of the most powerful advertising tools. And it's continuing to rise, even in the face of the pandemic.

Before we sign off, let's review what the future of TV advertising looks like.

Future of TV Advertising

The stats:

  • Programmatic TV will represent a third of global TB ad revenue (PwC)
  • It is expected that TV advertising revenue in the United States will grow from 71 billion U.S. dollars in 2018 to 72 billion in 2023 (Statista)
  • Global TV ad revenue is projected to increase from 173 billion U.S. dollars to 192 billion between 2018 and 2022 (Statista)

Even though TV advertising might seem like it would decline, it's actually projected to increase. However, it's important to note that the future of TV advertising is going to look programmatic.

Without a doubt, the future of advertising is going to look interesting, because as technology continues to evolve, so will our marketing strategies.

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The Future of Advertising [Expert Predictions & Data] was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns

Chevron to build California carbon capture plant with Microsoft, Schlumberger

By Shariq Khan | Reuters

Chevron Corp is partnering with Microsoft Corp, oilfield services firm Schlumberger NV and privately held Clean Energy Systems to build a carbon capture plant in California, as the U.S. oil major expands investments in renewable technology.

Fossil fuel companies have faced increased pressure in recent years to reduce emissions, spend more on low-carbon energy and disclose the impact their production has on climate change.

Chevron said on Thursday the plant, located in the city of Mendota, will convert agricultural biomass to electricity, and almost all the carbon captured in the conversion of agricultural waste would be stored underground.

The venture adds weight to plans outlined by California’s Air Resources Control Board last month to start phasing out all agricultural waste burning in the valley by 2025.

The companies expect to start engineering and design work on the plant immediately, with a final investment decision next year, Chevron said in a statement.

Once completed, the companies expect the plant will use about 200,000 tons of agricultural waste and remove around 300,000 tons of carbon dioxide every year.

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Disneyland extends A Touch of Disney food event due to high demand

The new food festival coming to Disney California Adventure has proven so popular that Disneyland has extended the event just a few hours after fans feverishly snapped up tickets as soon as they went on sale.

A Touch of Disney ticket sales have been extended by an additional two weeks due to the popularity of the experience, according to Disneyland officials.

A Touch of Disney will start on March 18 at Disney California Adventure and will now run through at least April 19 with additional dates to be added on a rolling basis. The event — which was originally scheduled to run through April 5 — will run five days a week on Thursdays through Mondays from noon to 8 p.m.

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SEE ALSO: Everything you can eat and drink at A Touch of Disney food event

Disney California Adventure and Disneyland closed in March and are unlikely to return to full operation until spring or summer under COVID-19 health and safety reopening guidelines issued by the state.

DCA’s new food and beverage event will feature classic Disneyland foods with a twist and socially distanced Disney characters. The festival menu will include Dole Whips, Monte Cristo Sandwiches and Lobster Nachos.

Tickets for A Touch of Disney went on sale around 9 a.m. on Thursday, March 4 and within minutes the website was advising those in the virtual queue of wait times of more than an hour. By 9:30 a.m., the virtual queue had been paused and Disneyland was “temporarily unable to sell more tickets,” according to the website. Shortly after 10 a.m., the wait time returned to more than an hour. By 11:30 a.m., the wait time was still more than an hour for those who had entered the virtual queue at 9 a.m.

Disneyland partnered with Denmark-based Queue-It for the online ticket sale. The virtual waiting room service — which promises to prevent website crashes from high traffic — has worked with Ticketmaster, StubHub and Tickets.com.

Queue-It throttles back traffic if visitors exceed site capacity and keeps those waiting in the virtual queue in a first-come, first-served order.

A Touch of Disney tickets cost $75 and include parking in the Mickey & Friends structure, PhotoPass downloads and a $25 dining card for food and non-alcoholic beverages.

 

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Disneyland extends A Touch of Disney food event due to high demand was originally posted by Local Sign Company Irvine, Ca. https://goo.gl/4NmUQV https://goo.gl/bQ1zHR http://www.pearltrees.com/anaheimsigns