The Four Essential Purposes of Signage: Navigating, Branding, Marketing, and Safety

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Sign Company Orange County - Anaheim Signs - Contractor 490521 - Sign Company Orange County - Anaheim Signs - Contractor 490521

Signage, it’s everywhere, and it’s here to stay! But seriously, there are quite a few important purposes that these little signs serve. What are 4 purposes of signage? Here are four of the main ones:

Navigation: You know when you’re wandering around a big ol’ airport or shopping mall and you need to figure out where you are or how to get to your gate or your favorite store? Yeah, signage is what helps you out in those situations. It includes directional signs, maps, and other visual cues that help you get your bearings and find your way to where you need to go.

Branding: Want to make sure everyone knows who you are and what you’re all about? Signage can help with that too! A company’s logo, color scheme, and font choices can all be incorporated into signage to create a cohesive visual presence that sets them apart from the competition. Branding signage can include everything from storefront signs and exterior banners to interior graphics and displays.

Marketing: In addition to helping with branding, signage can also be used as a marketing tool to attract customers and promote products or services. This can include promotional signs, banners, point-of-purchase displays, and signage that highlights specific products or sales.

Safety and Compliance: Finally, signage is essential for ensuring safety and compliance in various settings. This can include warning signs, safety instructions, and regulatory signs that inform people of potential hazards or rules that must be followed.

So there you have it, four important purposes of signage. Without it, we’d all wander, not knowing who or what we’re looking for and potentially putting ourselves in danger. Let’s all give a little nod of appreciation to this oft-overlooked yet essential piece of communication.

One thing to keep in mind with signage is that it’s not just about slapping up a few words and symbols on a board and calling it a day. Effective signage should be well-designed, easy to read and understand, and relevant to the audience. It should also be placed where it can be easily seen and accessed. On the other hand, poorly designed or placed signage can be confusing, frustrating, and even dangerous, so it’s important to consider these factors carefully. So, the design and placement of signage are also crucial to its success in serving its intended purpose.

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