As with any business, the graphic signage design scene is evolving and growing. Computers have entered the sign designers life, not to replace you, but to give you the means of creating a different type of business signage designs more quickly. Electronic design media are opening doors to creativity undreamed of twenty years ago.
As the business changes, your marketing and promotional efforts can change with them. Don’t be afraid to open your eyes to untested areas for advertising your business. Explore the possibilities and costs of renting a billboard, running ads in newspapers and general-circulation magazines, starting your own newsletter for businesses, buying airtime on radio or a Yellow Pages ad, placing an ad on a local cable TV station or a listing on a computer bulletin board. And one of the simplest is to update or replace your business signage.
Just because these outlets are not frequently used by local business, doesn’t mean they can’t be. You might have to be the first—but you’ll be remembered. Today’s business competition sometimes means we have to risk standing out from all the rest, not only in our talent but also in letting clients know it exists. Use your imagination in your marketing and promotional efforts’ as you do in your business signage, and see how far it takes you.
Business 2 Community (blog) |
Fixing Your Business’ Blog Marketing Strategy
Business 2 Community (blog) Don’t have a blog for your business? You are perhaps in the minority. According to the ‘State of Inbound Marketing’ report published by HubSpot, blog content … Ten guiding principles to help small digital marketing agencies win …Econsultancy (blog)all 3 news articles » |
…via Fixing Your Business’ Blog Marketing Strategy – Business 2 Community (blog)
Forbes |
How To Market The Most Unsexy Businesses
Forbes Dirty jobs are the blue collar jobs many respectable families wouldn’t touch. It’s easy to think that dirty jobs are only for those who failed college and for those who have no prospects in life. Despite the fact they don’t come with a shiny office in … |
…via How To Market The Most Unsexy Businesses – Forbes
ELEAD1ONE Announces New Digital Marketing Platform
Business Wire (press release) ATLANTA–(BUSINESS WIRE)–ELEAD1ONE today announced the introduction of its new, cloud-based digital marketing hub — enhancing its current Campaign Manager email management tool to the revolutionary Salesforce Marketing Cloud Enterprise …and more » |
…via ELEAD1ONE Announces New Digital Marketing Platform – Business Wire (press release)
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