When presenting business sign ideas, have all your sign materials at your fingertips, even if this requires a small briefcase or small bag, in addition to your finished sign products portfolio. Dont walk in weighed down with large, awkward cases or numerous cardboard rolls containing original sign samples. You appear both overwhelming and disorganized.
Your business sign portfolio should fit comfortably in the space available on the s desk (one reason your portfolio preferably should not be larger than 20 by 30). The potential sign buyer should be able to review your signage work without another word from you. If you have an information sheet point out its location in your portfolio or hand it to him as he begins. If interested enough to go through your signage portfolio to the end (if your work is absolutely inappropriate, he probably wont bother), the reviewer should find your customer referances placed there (either loose or in a protective sheet) so that he can immediately move to reviewing your background and sign design experience.
Questions are bound to be asked. Some sign buyers ask first, then look; others ask while there looking, still others wait until there all finished reviewing yours and other prospective vendors work. Keep your mouth closed and let your sign work do the talking until the customer asks a question. Take your cue from him; dont distract him with superfluous comments just because your nervious. Use this empty time to look around the offic, what kind of flyers, business cards, brochures are on the bulletin board? If none, with what has he surrounded himself? What kind of an impression is he giving you: terrifically organized or wildishly frantic? This can be important information when it comes time to understand an assignment or have business dealings with him. It may also be helpful in planning a followup e-mailing to supply something to be posted online where it can be seen frequently.
If your portfolio is in presentation slides, you will have less opportunity merely to sit and observe. Its good to find out ahead of time if your potential client has viewing facilities, but the smart graphic sign artist always takes a small handheld viewer to appointments, just in case. Hand viewers are not expensive, many are battery operated and provide a back light and a small magnifying screen. You dont want your appointment to go down the tubes because the reviewers projector bulb burned out that morning; a viewer gives you an alternative to a light table or the light from a window or desk lamp.
The physical arrangement of the office may dictate how much of a role you play in the slide viewing, but generally speaking stay in the background physically. Usually you be able to give a verbal description during the viewing; if the art buyer doesnt want this, have your information sheet available. Some reviewers will place your slides on a light table and quickly scan them, selecting only a few to view blown up. This is disappointing when youve gone to the trouble of organizing them and when people like me are telling you the importance of sequence, but theres not much you can do about it. Be thankful the prospective customer was interested enough to pull some of them out. Its most frustrating when reviewers use only the light table with no magnification because you know much of the impact and detail of your work isnt being seen. Business Sign Designer, Orange County Ca.
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