A company that was influenced by the history of signage advertising in the United States and why their marketing works so well

A company that was influenced by the history of signage advertising in the United States and why their marketing works so well This advertisement was created by a company called ING Direct back in 2009. The ad was shown on the world wide web through online platforms, such as YouTube and Google - essentially, websites where large groups of people typically "hang out." As you can see, the company is promoting their services for this investment vehicle by communicating with their target audience through a story that shows the evolution of pocket neighborhoods and how this created a need for their company. ING Direct is marketing to people who benefit from the products and services they offer, such as professionals who work in various industries where they would need extra income on-the-go. The advertisement talks about how these individuals would make more money by saving their money in this "pocket neighborhood" where it would generate interest, effectively making them more successful. ING Direct is targeting people who are interested in being financially stable and want to have extra income at their disposal that they otherwise would not have had if it weren't for the pocket neighborhood.

What makes this ad so effective is how the company tells a story about their product through the use of history. As you can see, they talk about how pocket neighborhoods were created by Native Americans who wanted to have an additional income source. Through ING Direct's advertisement, you are then led into the present day where the website explains that these communities are now being advertised on TV and online. The company successfully uses a story of history to effectively demonstrate how their services can create a more successful future for this target audience. What is the history of signage advertising in the United States? In 1955, Los Angeles had over 1 million people. With so many individuals, businesses needed to find creative ways to get their name out there and market themselves. Now, you might think it is difficult to be noticed in this massive city. Businesses were given a new opportunity to create their brand identity when the first outdoor sign was erected on Wilshire Boulevard by an insurance company named Farmers Insurance Group . As one can guess, just having a sign alone did not get the job done. Now that there are many different businesses in the city, they needed to take it one step further. Now, if you were walking down Wilshire Boulevard and looked at their sign, I'm sure you would wonder who this insurance company actually is. The company realized that they had to get creative with how they promote themselves so their name was memorable to everyone passing through this prime location. Farmers Insurance Group created a tall human promotion figure and put him on the top of their sign. But, they did not stop there. They paired this promotional person with an airplane that would fly high above the city with their name written across it in bright lights. This allowed them to grab everyone's attention and leave a lasting impression on all of these individuals. describe how a new type of business signage will affect consumers in the next 10 years. As technology continues to rapidly advance in society, advertising is going to have a new way of reaching the consumers. With virtual reality becoming a major player in marketing, advertisers will be able to create ads where you can go inside their world and experience what they are offering firsthand . Facebook has already been utilizing this tactic when it comes to trying out potential jobs. The user puts on a headset and is inside the job they are applying for. They are able to experience all the perks of this position without actually being there or having an opportunity fall through because it was not what they were expecting . Through virtual reality, advertisers will be able to create ads that let you become part of their world. This will allow brands to reach their targeted audience in a way that is far more effective than traditional ads. Marketing & Advertising Campaigns That Will Make You Think Differently About Business https://www.linkedin.com/pulse/marketing-advertising-campaigns-will-make-you-think-differently?trk=hp-feed-article-title-publish https://www.linkedin.com/pulse/marketing-advertising-campaigns-will-make-you think differently?trk=hp-feed Articles and examples: https://www.linkedin.com/pulse/marketing advertising campaigns will make you think differently?trk=hp-feed-article-title-publish • Virtual reality for marketing: How it can change the game (http://www.marketingweek.com/2017/02/14/virtual-reality-marketing/) • Why 2016 will be remembered as the year that virtual reality went mainstream (https://www.cnet.com/stories/why-2016-is-shaping-up-to-be-the-year-of-virtualreality/) • Facebook just got more real than Messenger (http://fortune.com/2015/09/23/facebook-messenger/)